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Forscher der ESMT Berlin zeigen Wege zur erfolgreichen Produkteinführung auf
Tamer Boyaci, Professor für Management Science, und Huseyin Gurkan, Assistenzprofessor für Management Science, beide von der ESMT, sowie ihr Kollege Soudipta Chakraborty von der University of Kansas…
Privacy-first marketing on the AI frontier
Striking a balance between personalization and privacy has become a critical challenge for marketers, particularly with growing consumer and legislative demand for privacy-first marketing strategies…
ESMT Institute for Sustainable Transformation
Founded in February 2024, the ESMT Institute for Sustainable Transformation (IST) supports businesses in accelerating their sustainable transformations. With a robust agenda in sustainability…
