Privacy-first marketing on the AI frontier
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Striking a balance between personalization and privacy has become a critical challenge for marketers, particularly with growing consumer and legislative demand for privacy-first marketing strategies.
In episode #32 of Campus 10178, the ESMT Berlin podcast, host Tammi L. Coles speaks with Andreea Mandeal, head of global marketing at brighter AI, a provider of image and video anonymization software based on generative AI. Drawing on the lessons of her career journey, Mandeal shares her insights on the implications of privacy-preserving technologies and why companies must pay attention to consumer demand for privacy-first marketing. She also addresses the impact of legislation, like the European Union’s GDPR and Japan’s APPI, on ethical AI adoption in marketing. These are important considerations for marketing professionals, tech enthusiasts, and business leaders navigating the fast-evolving AI landscape.
Striking a balance between personalization and privacy has become a critical challenge for marketers, particularly with growing consumer and legislative demand for privacy-first marketing strategies.
In episode #32 of Campus 10178, the ESMT Berlin podcast, host Tammi L. Coles speaks with Andreea Mandeal, head of global marketing at brighter AI, a provider of image and video anonymization software based on generative AI. Drawing on the lessons of her career journey, Mandeal shares her insights on the implications of privacy-preserving technologies and why companies must pay attention to consumer demand for privacy-first marketing. She also addresses the impact of legislation, like the European Union’s GDPR and Japan’s APPI, on ethical AI adoption in marketing. These are important considerations for marketing professionals, tech enthusiasts, and business leaders navigating the fast-evolving AI landscape.