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Good strategy needs to define objectives, visions, and targets to orientate the organization. It provides room for operational units and teams to maneuver by defining what we are and what we are not, in order to work with force in the same direction.

Harald Hungenberg
Dean of Executive Education, ESMT Berlin

Outcomes

key_benefits

Strategize for growth

Lead with strategies that directly address critical trends like AI and de-globalization.
leadership

Drive sustainable success

Implement advanced planning techniques that drive lasting growth and maintain competitiveness.

Insights from the ESMT community

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Annette Dési, alumnus of the Bringing Technology to Market (BTM) program, shares her key takeaways.

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Explore in-depth insights from ESMT’s BTM Center research, focusing on strategic trends and their impact on business.

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Why should managers be concerned with strategy?

Find out in this video featuring Harald Hungenberg, Dean of Programs, ESMT Berlin
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Participants' Voices: Solid Growth - Winning with Business Strategies

Analyzing common pitfalls and how to approach them with underlying case studies, along with the expertise of our host Olaf Plötner, has not only provided me with new perspectives but also led to very fruitful discussions within the groups.

Tobas Plewka
Lead Technical Consultant, Salesforce Germany