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Bringing Technology to Market

Three modules across the major business regions of the world
Professor Olaf Plötner in the classroom

Meet our teaching staff

Olaf Plötner

Professor of Management Practice, ESMT Berlin

Johannes Habel

Visiting Lecturer, ESMT Berlin and Associate Professor, Bauer College of Business, University of Houston

Bianca Schmitz

Lecturer and Program Director, ESMT Berlin

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Meet the team

Meet the team - Prof. Dr. Olaf Plötner, Bianca Schmitz and Prof. Dr. Johannes Habel - and get to know the BTM Center – the basecamp you can always come back to on your way to the top.
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Insights on Module 3

Module 3 of the BTM program tackles cultural and political frameworks and takes place in China.

Scholarship Opportunities

To promote the role of women in global B2B business, ESMT Berlin Executive Education awards two scholarships with a value of €7,300 each to exceptionally qualified and talented candidates.

Learn more

Female participants in the classroom

Bringing Technology to Market Research Center

The Bringing Technology to Market program is an integral part of ESMT Berlin's Bringing Technology to Market Research Center (BTM Center), the industry platform where business expertise and field-based research connect to produce the results that shape B2B best-practices and create an enduring impact. The BTM Center focuses exclusively on strategic challenges of technology-based companies in global markets as well as on helping companies develop a competitive advantage.

Robert Zarnetta in blue shirt
Participants' voices

The BTM program is highly inspirational and hits the key issues that we as an industrial company are facing in global markets.

It also gave me the innovative ideas I need to manage the market transformations and new realities we face. I was particularly happy that I could test my own ideas by talking to the expert faculty and to managers of other companies in similar industries and receive their valuable feedback.

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Dr. Robert Zarnetta
Head of Field of Business, Industrial Microscopy Solutions, Carl Zeiss Microscopy GmbH
This is a photo of Tisha Boatman
Participants' voices

Due to the program’s strong emphasis on hands-on learning, I returned to my company with the knowledge and tools I had been looking for.

When I enrolled in the BTM program, I wanted diverse practical input and an opportunity to challenge my traditional perspective for my work as a portfolio manager in the medtech industry to help me take our business to the next level.

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Tisha Boatman
Managing Director, Siemens Healthineers, Nordics and Baltics

Further Readings

Book cover Solid Growth
Book: Solid Growth

This book examines global strategies for industrial champions. In particular, it highlights three categories of supply in industrial markets: premium products, low-price products, and complex digital solutions.

Learn more
Cover of the publication head of crocodile
Cost Traps in Business Models 4.0 by Olaf Plötner

In this study, the author Olaf Plötner examines data-driven technologies' challenges and opportunities for innovative Business Models 4.0, focusing on cost traps and strategies for success.

Download

Earn Your Postgraduate Diploma

This program can be taken as part of the Postgraduate Diploma in Management curriculum.

Need more information?

Contact our program advisors:

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Next dates

Bringing Technology to Market
Module 1
Location
Berlin
Next Intake
Jun 24-27, 2025
Duration
4 days
Format
Face-to-face
Module 2
Location
USA
Next Intake
Sep 09-12, 2025
Duration
4 days
Format
Face-to-face
Module 3
Location
P.R. China
Next Intake
Nov 11-14, 2025
Duration
4 days
Format
Face-to-face
Tuition
€14,600