New research from ESMT Berlin finds that individuals strategically select the colleagues they evaluate, and the evaluation they give, based on how they want to be perceived.
Businesses influence the ideas they receive from external contributors by unintentionally signaling which ideas they like, finds research from ESMT Berlin and INSEAD. This leads to a narrow set of nondiverse ideas.
New research from ESMT Berlin explores the key strategies that firms should adopt when launching a new product. The researchers say that these strategies depend on the current market view of the product and the firm. Employing the correct one, which might sometimes be collaborating with overtly demanding reviewers or instituting rather challenging pilot tests, ensures that the product launch will go as successfully as possible.
Areas of expertise
ESMT Berlin faculty members research and teach in a wealth of areas.
