ESMT Berlin has updated its brand identity with a new logo, color scheme, and tagline “Business as unusual.” This brand transformation comes a little more than 20 years after the international business school’s founding and illustrates its forward-looking identity. The new logo draws inspiration from the iconic Berlin TV tower, which is visible from the ESMT campus in the center of Berlin. The TV tower builds a transmission line and symbolizes collaboration across ideologies and national borders, resonating with ESMT’s commitment to develop entrepreneurial leaders who think globally and act responsibly.
The white paper “Biotech Innovation Hubs in Germany – Divided and Conquered?” by the Institute for Deep Tech Innovation (DEEP) at ESMT Berlin and the international consulting group BCG introduces the Biotech Innovation Hub Index (BIHI) to assess and compare the effectiveness of such hubs in Europe and the U.S. The study, which places a special focus on Europe’s largest economy Germany, reveals that European hubs lag behind those in the U.S. except in academic research quality.
ESMT Berlin, a leader in innovative business education, is significantly expanding its sustainability focus across all facets of the international business school. Building upon a decade of highly successful sustainability initiatives, it is bringing together its diverse and effective programs under one roof: the ESMT Institute for Sustainable Transformation. The institute will bundle the business school’s sustainability activities in the areas of research, teaching, and outreach, thus amplifying their impact and fostering responsible leadership practices that benefit individuals, businesses, and society at large.