Skip to main content
microphone with blurred background

ESMT podcast

Campus 10178 – Where education meets business.

Can we explain the workings of the business world with more than marketing blah blah blah? Campus 10178 is Germany’s #1 podcast on the business research behind business practice. Brought to you each month by business school ESMT Berlin, the 45-minute show brings together top scholars, executives, and policymakers to discuss today’s hottest topics in leadership, innovation, and analytics.


  • #32: Andreea Mandeal, head of global marketing at brighter AI, shares her career journey in marketing and discusses the ethical challenges and opportunities of using AI in corporate marketing. Listen here
  • #31: Johanna Rüdiger, head of social media strategy in the culture and documentaries department at Deutsche Welle, discusses the transformative power of social media platforms like TikTok and Instagram in engaging Gen Z consumers. She emphasizes authenticity over mere product promotion for business success. Listen here
  • #30: Andy McLane of media agency Anything is Possible and Jeanne Gaebler of our corporate communications team speak about the rebranding of ESMT in March 2024. Listen here
  • #29: Dr. Oshin Behl, venture manager at DEEP and Creative Destruction Lab (CDL-Berlin), discusses MedTech's future, focusing on patient-centricity and AI's role in healthcare. Her insights blend clinical experience with tech innovation, highlighting transformative impacts in patient care and healthcare technology. Listen here.
  • #28: Amanda Hawthorne, inclusive language lead at EA, delves into the complexities of implementing inclusive language in video games, stressing the importance of multi-layered inclusivity—from gender to race to disability—and the role of industry commitment and community collaboration in making gaming accessible and welcoming for all. Listen here.
  • #27: Alina Bassi, co-founder and managing director of Founderland, shares her experiences and insights as a woman of color entrepreneur in Berlin, highlighting the need for representation, access to resources, and the instrumental role of supportive networks like Founderland in empowering these entrepreneurs. Listen here.
  • #26: Arjun Subramonian, a computer science PhD student at UCLA, discusses the intersection of AI with the digital rights of LGBTIQ+ persons and members of other marginalized communities, emphasizing the value of inclusive approaches and the significance of grassroots organizations and student activism for an equitable AI future. Listen here.
  • #25: Dr. Jörn Richert, CEO of the Mobility Institute Berlin (MIB), discusses the transformative power of social innovation, technology, and AI in sustainable urban mobility, highlighting the importance of reshaping urban spaces and redefining societal perspectives to improve mobility, reduce emissions, and create livable cities. Listen here.
  • #24: Nan Guo and Roselva Tunstall, directors of the Learning Innovation Lab at ESMT Berlin, talk about the transformative power of edtech and the new challenges and opportunities of hybrid learning design in reaching a broader range of business learners and returning real value to businesses. Listen here.
  • #23: ESMT President Jörg Rocholl is in the podcast studio to celebrate the 20th anniversary of the founding of ESMT (#ESMT20). He speaks on the key drivers for establishing an international business school in Germany, the school’s rise to success, and the path ahead for education in business management, especially in light of the digital transformation, climate change/sustainability, and war. Listen here.
  • #22: Sandra Ondraschek-Norris, vice president for global learning at MARC, Men Advocating Real Change, details the research on barriers to male leadership in initiatives for gender equity and shares stories of how it is changing (and should change) in the corporate world. Listen here.
  • #21: Mélanie Keïta (Melanin Kapital) details the additional financial hurdles faced by African small and medium enterprises (SMEs) in their hunt for capital and credit. European banks and private investors, given the imperative and the tools, can better discover and support SME entrepreneurship and innovation in Africa. Listen here.
  • #20: Renato Beninatto of Nimdzi Insights shares keen insights from his entrepreneurial journey in the translation/localization sector as well as tips for students of entrepreneurship on the risky work – beyond study – of attracting talent, investors, and partners globally. Listen here
  • #19: Heli Tiirmaa-Klaar, director of the Digital Society Institute (DSI) at ESMT Berlin, demonstrates what is necessary to develop a trustworthy digital society that serves its citizens, helped by diverse stakeholders – private sector, policymakers, and academia. Listen here.
  • #18: Dr. Olumide Abimbola, founder and executive director of the African Policy Research Institute (APRI) in Berlin, speaks on four distinct priorities in the African digital agenda and the roles that EU investment and European market cooperation can play in a story of mutual (African and European) success. Listen here
  • #17: Solape Akinpelu, co-founder and CEO of HerVest, speaks on the transformative power of fintech in creating access and returns for women, who are traditionally underserved by the financial services sector. Listen here. 
  • #16: Heike Hess of the International Association of Natural Textile Industry (IVN) and Alyssa Jade McDonald-Baertl, a board member of the German Federation of Sustainable Economy (BNW), discuss the opportunities and limitations of business sustainability initiatives and the priorities for achieving a global green economy. Listen here
  • #15: Marc Goodman of the Future Crimes Institute and Sandro Gaycken of the Digital Society Institute at ESMT Berlin examine how businesses manage (and mismanage) the threats, traps, and realities of aggressive cybercrime. Listen here
  • #14: Deborah Choi of Bosque, a tech-enabled plant startup in Berlin, speaks about the critical role of mentorship, networks, and investment for female founders and women of color in entrepreneurship. Listen here
  • #13: Baris Efe of Vali Berlin, the new entrepreneurship hub at ESMT, talks about how it all started, its 2021 summer entrepreneurship program, and where it fits in Berlin’s startup ecosystem. Listen here.
  • #12: Prof. Konstantin Korotov speaks on the dignity and humiliation in executive coaching practice and the upcoming ESMT Berlin Coaching Colloquium. Listen here
  • #11: Caroline Casey of The Valuable 500 speaks on leveraging CEO power for disability inclusion in the workforce. Listen here. 
  • #10: Dr. Stefflbauer speaks on the barriers and opportunities for women and people of color in the German tech space. Listen here.
  • #9: Ines Amri discusses digital economic development in Africa, drawing from a German-funded research collaboration in Tunisia. Listen here.
  • #8: Alberto Ares discusses the economic fallout of COVID-19 on EU migrants and marginalized groups. Listen here.
  • #7: Klara Lindner and Christoph Burger discuss how decentralization reshapes the energy sector. Listen here
  • #6: Martin Unger and Mandy Hübener discuss the modern workforce in the age of AI. Listen here.
  • #5: Chris Demchak and Henning Lahmann on wicked actors in cyberspace. Listen here.
  • #4: Didi Hopkins on how to use acting techniques for leadership development. Listen here
  • #3: Chengwei Liu reveals the business side of luck. Listen here.
  • #2: Ina Budde and Hannes Gurzki discuss the future of fashion – between sustainability and desirability. Listen here.
  • #1: Simone Menne takes on "loyal women and winning men" in management. Listen here.