Crowd science: when, where, how

How can we leverage the power of collective intelligence to solve pressing challenges in science and business? This is the central question explored in our latest podcast episode featuring Professor Henry Sauermann of ESMT.   

We explore the world of crowd science, examining when, where, and how to effectively involve the public in research and development. As Prof. Sauermann explains, the applications of crowd science extend far beyond ornithology and other obvious use cases; it's a powerful methodology for any field seeking innovation and broader impact.   

Key discussion points

• Defining crowd science: clarifying what crowd science is and how it differs from related concepts like crowdsourcing and citizen science.   
• The "when, where, and how" of crowd science:
  • When is it most effective to involve the public in research? (e.g., for data collection, idea generation, or gathering diverse perspectives)   
  • Where can crowd science be applied? (e.g., academic research, corporate R&D)   
  • How do you successfully implement a crowd science project? (e.g., attracting participants, ensuring mutual benefit)   
• Real-world examples: exploring compelling case studies, such as eBird and FoldIt, to illustrate the power and potential of crowd science.
• Challenges and solutions: addressing the hurdles of implementing crowd science projects and offer practical strategies for overcoming them.
• Applications for business: discussing how companies can leverage crowd science methodologies for innovation, product development, and solving complex problems.   

Learn more about crowd science

Visit sciencewithcrowds.org to access resources, case studies, and the open-access book "How and When to Involve Crowds in Scientific Research."

Contact Professor Sauermann and his co-author with your questions and ideas via the contact information on the website.   

Guest information

Professor Henry Sauermann is the ESMT Chair in Entrepreneurship and director of the Institute for Endowment Management and Entrepreneurial Finance at ESMT Berlin. He is joined in this work by his co-author, Marion K. Poetz, and together they bring expertise that lies at the intersection of science, innovation, and public engagement, providing unique insights into how crowd science can drive progress across various sectors.   

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