Entrepreneurship is multilingual
While we can study the fundamentals of entrepreneurship, successful opportunities demand real-world risks outside the walls of academia.
Renato Beninatto is the co-author of The General Theory of the Translation Company and the co-founder and advisor at Nimdzi Insights, a think-tank and consulting company that focuses on growth strategies for localization leaders. In episode #20 of Campus 10178, the ESMT Berlin podcast, Beninatto shares keen insights from his entrepreneurial journey in the translation/localization sector and offers students of entrepreneurship non-academic lessons for making their own startup dreams come true.
“Do what you love … and learn accounting. Accounting is the language of business. The difference between a doctor and a doctor who knows accounting is that the doctor who knows accounting owns the hospital.” – Renato Beninatto, Nimdzi Insights
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