Entrepreneurship is multilingual
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While we can study the fundamentals of entrepreneurship, successful opportunities demand real-world risks outside the walls of academia.
Renato Beninatto is the co-author of The General Theory of the Translation Company and the co-founder and advisor at Nimdzi Insights, a think-tank and consulting company that focuses on growth strategies for localization leaders. In episode #20 of Campus 10178, the ESMT Berlin podcast, Beninatto shares keen insights from his entrepreneurial journey in the translation/localization sector and offers students of entrepreneurship non-academic lessons for making their own startup dreams come true.
“Do what you love … and learn accounting. Accounting is the language of business. The difference between a doctor and a doctor who knows accounting is that the doctor who knows accounting owns the hospital.
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About Campus 10178
Campus 10178 is Germany’s #1 podcast on the business research behind business practice. Brought to you each month by ESMT Berlin, the 45-minute show brings together top scholars, executives, and policymakers to discuss today’s hottest topics in leadership, innovation, and analytics. Campus 10178 – Where education meets business.