Leveraging Digital Innovation
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Christoph Burger and Jens Weinmann of ESMT discuss their new book, "Leveraging Digital Innovation: Lessons for Implementation."
In episode #35 of Campus 10178, the ESMT Berlin podcast, Christoph Burger and Jens Weinmann of ESMT discuss their new book, Leveraging Digital Innovation: Lessons for Implementation (Ubiquity Press, 2024), and share insights on how companies can successfully navigate the ever-evolving landscape of digital transformation.
Burger and Weinmann explore various facets of digital innovation, drawing on real-world case studies to illustrate both the challenges and opportunities businesses face in this era of rapid technological advancement.
This episode covers:
- The reasons why many companies are slow to adopt digital technologies
- The evolving role of IT departments and the importance of recognizing and developing internal expertise
- The impact of emerging technologies like AI, blockchain, and robotic process automation on different industries and sectors
- Strategies for moving beyond the hype and evaluating the true potential of digital technologies for business growth
- The importance of strong leadership, internal advocacy, and a willingness to experiment in driving successful digital transformation
Free download: Burger, C. and Weinmann, J., 2024. Leveraging Digital Innovation: Lessons for Implementation. London: Ubiquity Press. DOI: https://doi.org/10.5334/bda
About Campus 10178
Campus 10178 is Germany’s #1 podcast on the business research behind business practice. Brought to you each month by ESMT Berlin, the 45-minute show brings together top scholars, executives, and policymakers to discuss today’s hottest topics in leadership, innovation, and analytics. Campus 10178 – Where education meets business.