Strategy, marketing, and sales

Defining and implementing strategies for product and company development are two of the central tasks of a manager. However, the required competencies change with the development of new technologies and the increase in competitive pressures in the global environment and must be continuously adjusted. At the same time, customer expectations change, and with them business models, marketing, and sales.

This is where the ESMT programs come in, with the school’s faculty assisting participants during these critical transformations. They provide them with the tools to create competitive advantages and market leadership while discussing ways to optimize branding as well as develop and improve the sales staff. The content is based on the latest research findings and ESMT’s close cooperation with leading global companies.