Innovation and digital transformation

New technologies and digital transformations create (new) markets as well as upheavals. Generating successful technological innovations and implementing the digital transformation of a company is a critical task for management that requires a clearly structured concept. Resources must be evaluated and adjusted, customer needs analyzed, and the core business critically reflected upon, otherwise the company runs the risk of becoming irrelevant.

Generating concrete profits from these disruptions requires that management and employees focus on a relevant vision for the future. Creating a company culture is equally indispensable because innovative ideas and drivers are generated at all levels, regardless of whether they concern process optimization, new business models, or organizational changes.