This course is a hands-on experience in which you have to generate your business idea in an accelerated environment. Entrepreneurship primarily addresses the challenges of going from generating an idea, testing it in the market, and iteratively developing the idea to improve it. The course uses a hands-on approach. You will receive guidance on how to structure and implement an entrepreneurial business, ranging from the inception of a product/service design to raising capital. Throughout the course, the cross-functional and interdisciplinary nature of going from idea to company will be emphasized. We will also invite guest speakers in the form of entrepreneurs, business angels and venture capitalists who will share their insights.

Key facts

Your profile

Executives with a background in engineering, business development, strategy, marketing, or sales who are eager to learn how to become entrepreneurs and be able to quickly advance an idea inside a company.

Benefits

This course aims to develop your ability to

Apply knowledge, frameworks and techniques from many disciplines, such as marketing and finance, in the context of going from idea to company.
Modify existing tools to offer new solutions to complex problems or to create new opportunities.
Deliver effective written and oral presentations.
Identify all relevant stakeholders and propose solutions that take into account multiple interests when setting up new ventures.
Be innovative in the development of business solutions/ideas.