Publication records
Subject(s)
Strategy and general management
Keyword(s)
Corporate strategy, crisis management (internally), market analysis, performance evaluation of business units, strategic change management, hidden champions
Basler is one of those lesser-known midsize companies (the so-called hidden champions), which, despite their moderate scale of operation, enjoy worldwide leadership in several niche markets. Basler primarily comprises two business segments: one, quality control systems for industrial goods production; and, two, cameras for diverse industries. The 2008/2009 global financial crisis, however, spelled trouble for Basler. With the company’s very survival at stake, Basler’s CEO had to make a strategic decision, namely, cut back on critical resources (human, financial, and material); this would include slashing as many as 50 jobs, which represented a fifth of its workforce. While so doing, some key questions remained unanswered in his mind:
- In which of the company's two business segments should he reduce resources and cut those 50 jobs?
- At the same time, regardless of the financial crisis, in which area, if any, should he consider investing resources in order to drive the company’s growth in the next 5- 10 years?
The case study provides the student with the crucial inputs required to answer the above questions convincingly. To arrive at an optimal solution, the student would need to think through the various options before the CEO during one of the worst financial crises in global history and weigh up their pros and cons.
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Subject(s)
Economics, politics and business environment; Entrepreneurship; Ethics and social responsibility; Strategy and general management; Technology, R&D management
Keyword(s)
Entrepreneurship, business model innovation, digitalization, regulation, sustainability, governance, distributed or decentralized energy generation, renewable energies, power sector
JEL Code(s)
M13, M14, H40, L26, L32, L38, L43, L51, L94, L98, Q42, Q48, Q55, Q56, Q58
Secondary Title
Decentralised energy: A global game changer
ISBN
978-1-911529-68-2
ISBN (Online)
978-1-911529-70-5
Subject(s)
Economics, politics and business environment; Entrepreneurship; Ethics and social responsibility; Strategy and general management; Technology, R&D management
Keyword(s)
Decentral energy, regulation, governance, renewables, digitalization
JEL Code(s)
M13, M14, H40, L26, L32, L38, L43, L51, L94, L98, Q42, Q48, Q55, Q56, Q58
Decentralised energy supply turns from a niche product into a mass phenomenon – not only with the rise of renewable energies such as solar, wind or biomass, but also with micro co-generation, residential storage and autonomous island systems. The edited volume “Decentralised Energy – a Global Game Changer“ portrays the transformation of energy supply into a decentralised structure from two angles: governance and business model innovation, with governments and entrepreneurs as two complementary “agents of change”.
Pages
312
ISBN
978-1-911529-68-2
ISBN (Online)
978-1-911529-70-5
Subject(s)
Information technology and systems
Keyword(s)
international law, cybersecurity, cyberattacks, evidence, self-defence, countermeasures, mistake of fact
Subject(s)
Marketing
Keyword(s)
Analytics, predictive analytics, decision making, lead management, sales, sales management, logistic regression, data science, machine learning
This is part of a case series. ZachSoft is a UK-based provider of software solutions. In its B2B software solutions business, ZachSoft had posted appreciable growth for 10 years in a row, but over the last five years, growth has stagnated. With increased competition and cost pressures on customers, the success rate of pitches had declined. Could a forecasting tool identifying key drivers of pitch success help ZachSoft enter a phase of growth again? Amy, in charge of the unit B2B software solutions at ZachSoft, had hired Phil, a young data analyst to set up a model and decided to implement it. While case A deals with the setup of the model, case B puts the learners in the situation of Fred, trying to apply the model in his pitch situation.
This item is suitable for undergraduate, postgraduate and executive education courses.
Subject(s)
Marketing
Keyword(s)
Analytics, predictive analytics, decision making, lead management, sales, sales management, logistic regression, data science, machine learning
This is part of a case series. ZachSoft is a UK-based provider of software solutions. In its B2B software solutions business, ZachSoft had posted appreciable growth for 10 years in a row, but over the last five years, growth has stagnated. With increased competition and cost pressures on customers, the success rate of pitches had declined. Could a forecasting tool identifying key drivers of pitch success help ZachSoft enter a phase of growth again? Amy, in charge of the unit B2B software solutions at ZachSoft, had hired Phil, a young data analyst to set up a model and decided to implement it. While case A deals with the setup of the model, case B puts the learners in the situation of Fred, trying to apply the model in his pitch situation.
This item is suitable for undergraduate, postgraduate and executive education courses.
Subject(s)
Management sciences, decision sciences and quantitative methods; Marketing; Product and operations management
Keyword(s)
Price matching guarantees, inventory, availability verification, competition, channel structure
Secondary Title
Channel strategies and marketing mix in a connected world
ISBN
978-3-030-31732-4
ISBN (Online)
978-3-030-31733-1
Subject(s)
Economics, politics and business environment; Information technology and systems
Keyword(s)
Cyber defense, IoT, cyberspace, cybersecurity, cybercrime
Besides becoming more complex, destructive, and coercive, military cyber threats are now ubiquitous, and it is difficult to imagine a future conflict that would not have a cyber dimension.
This book presents the proceedings of CYDEF2018, a collaborative workshop between NATO and Japan, held in Tokyo, Japan, from 3 – 6 April 2018 under the umbrella of the NATO Science for Peace and Security Programme. It is divided into 3 sections: policy and diplomacy; operations and technology; and training and education, and covers subjects ranging from dealing with an evolving cyber threat picture to maintaining a skilled cyber workforce.
The book serves as a unique reference for some of the most pressing challenges related to the implementation of effective cyber defense policy at a technical and operational level, and will be of interest to all those working in the field of cybersecurity.
This book presents the proceedings of CYDEF2018, a collaborative workshop between NATO and Japan, held in Tokyo, Japan, from 3 – 6 April 2018 under the umbrella of the NATO Science for Peace and Security Programme. It is divided into 3 sections: policy and diplomacy; operations and technology; and training and education, and covers subjects ranging from dealing with an evolving cyber threat picture to maintaining a skilled cyber workforce.
The book serves as a unique reference for some of the most pressing challenges related to the implementation of effective cyber defense policy at a technical and operational level, and will be of interest to all those working in the field of cybersecurity.
ISBN
978-1-64368-000-2
ISBN (Online)
978-1-64368-001-9
Subject(s)
Information technology and systems; Technology, R&D management
Research Article
Secondary Title
Cyber defense: Policies, operations and capacity building
Pages
101–106
ISBN
978-1-64368-000-2
ISBN (Online)
978-1-64368-001-9
