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Forscher der ESMT Berlin zeigen Wege zur erfolgreichen Produkteinführung auf
Tamer Boyaci, Professor für Management Science, und Huseyin Gurkan, Assistenzprofessor für Management Science, beide von der ESMT, sowie ihr Kollege Soudipta Chakraborty von der University of Kansas…
Privacy-first marketing on the AI frontier
Striking a balance between personalization and privacy has become a critical challenge for marketers, particularly with growing consumer and legislative demand for privacy-first marketing strategies…
ESMT Berlin and BMW Group enter third year of Change Maker Fellowships with a focus on digitalization
The BMW Group Change Maker Fellowship builds on the long-term partnership between ESMT and the BMW Group. After supporting displaced women from Ukraine and young professionals from Central and…
