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Historical campus tours
In 2006, the ESMT campus was opened in the former state council building (Staatratsgebäude) of the German Democratic Republic. The building is located on Schlossplatz, directly opposite the Berlin…
ESMT Berlin researchers show ways to propel product success
Tamer Boyaci, professor of management science, and Huseyin Gurkan, assistant professor of management science, both at ESMT, and their colleague Soudipta Chakraborty, from the University of Kansas…
Privacy-first marketing on the AI frontier
Striking a balance between personalization and privacy has become a critical challenge for marketers, particularly with growing consumer and legislative demand for privacy-first marketing strategies…
