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The vicious circle of customer loyalty
In a study published in the Journal of Marketing, my co-authors and I analyzed data from over 7,500 consultations with customers in the retail sector, including car dealerships, furniture outlets,…
Women access treatment for symptomatic diseases later than men in developing countries
A major consequence of gender-based health inequalities in the developing world is excess female mortality, as captured by low ratios of females to males, notably in India and China. In India, unlike…
When do customers get what they expect?
The underlying rationale is intuitive: Because customers are more satisfied when their expectations are exceeded, lowering expectations may be a shortcut to improving customer satisfaction. However,…
Businesses unintentionally discourage diverse ideas
Prof. Linus Dahlander from ESMT Berlin, alongside Prof. Henning Piezunka and PhD candidate Sanghyun Park from INSEAD, analyzed 1.44 million ideas to understand how organizations unknowingly shape the…
ESMT Berlin installs the largest photovoltaic system in the center of Berlin
The PV system, equipped with dark monocrystalline high-performance modules, visually enables a uniform roof design while preserving the historic appearance of the former State Council building. With…
ESMT Berlin researchers show ways to propel product success
Tamer Boyaci, professor of management science, and Huseyin Gurkan, assistant professor of management science, both at ESMT, and their colleague Soudipta Chakraborty, from the University of Kansas…
