Subject(s)
Entrepreneurship
Keyword(s)
entrepreneurship, medical equipment & device industry
The three part case discusses managing the dilemma of compliance versus entrepreneurial decisions (“intrapreneurship”) in a large corporation and decision-making processes in mature markets (here: US HQ) vs. emerging markets (here: Russia). The case concerns a medical devices company and the life sciences industry; however, market mechanisms are applicable to other industries as well. In Case A, two experienced Russian managers face a tempting business opportunity: founding a professional education center for healthcare personnel in one of the most prosperous regions of Central Asia seems to offer win-win situations for all stakeholders involved. Case B aims at strengthening the student’s capabilities for thinking about alternatives and developing the tenacity to pursue entrepreneurial ideas. The case closes in the third section by asking “Was it worth it?”
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Subject(s)
Entrepreneurship
Keyword(s)
entrepreneurship, medical equipment & device industry
The three part case discusses managing the dilemma of compliance versus entrepreneurial decisions (“intrapreneurship”) in a large corporation and decision-making processes in mature markets (here: US HQ) vs. emerging markets (here: Russia). The case concerns a medical devices company and the life sciences industry; however, market mechanisms are applicable to other industries as well. In Case A, two experienced Russian managers face a tempting business opportunity: founding a professional education center for healthcare personnel in one of the most prosperous regions of Central Asia seems to offer win-win situations for all stakeholders involved. Case B aims at strengthening the student’s capabilities for thinking about alternatives and developing the tenacity to pursue entrepreneurial ideas. The case closes in the third section by asking “Was it worth it?”
| buy now | buy now | buy now |
Subject(s)
Entrepreneurship
Keyword(s)
entrepreneurship, medical equipment & device industry
The three part case discusses managing the dilemma of compliance versus entrepreneurial decisions (“intrapreneurship”) in a large corporation and decision-making processes in mature markets (here: US HQ) vs. emerging markets (here: Russia). The case concerns a medical devices company and the life sciences industry; however, market mechanisms are applicable to other industries as well. In Case A, two experienced Russian managers face a tempting business opportunity: founding a professional education center for healthcare personnel in one of the most prosperous regions of Central Asia seems to offer win-win situations for all stakeholders involved. Case B aims at strengthening the student’s capabilities for thinking about alternatives and developing the tenacity to pursue entrepreneurial ideas. The case closes in the third section by asking “Was it worth it?”
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Subject(s)
Human resources management/organizational behavior
Secondary Title
Careers without borders: Critical perspectives
Pages
185–204
ISBN
978-0415501156
Subject(s)
Economics, politics and business environment
Secondary Title
Europäisches Beihilfenrecht
Pages
186–195
ISBN
978-3-8329-5758-2
Subject(s)
Economics, politics and business environment
Secondary Title
Europäisches Beihilfenrecht
Pages
524–531
ISBN
978-3-8329-5758-2
Subject(s)
Product and operations management
Keyword(s)
Revenue management, pricing, coordination, price-sensitive stochastic demand, hierarchical policies, lost sales rate elasticity
This is a revised version of the INSEAD paper, which was then published in Management Science. A pdf file of this working paper is available at SSRN.
Subject(s)
Technology, R&D management
Keyword(s)
Automobile industry, partnerships, protection of intellectual property