Academic articles
Practitioner articles
Working papers
Books
Book chapters
Case studies
Other publications
Subject(s)
Human resources management/organizational behavior
Keyword(s)
leadership development, executive programs, executive coaching, 360-degree assessment, feedback
Leadership and management development programs at the world's leading business schools and consulting organizations are increasingly using multirater (multisource, 360-degree) feedback as an instrument for their participants' learning. Despite a plethora of publications about 360-degree instruments and several solid analyses of the method for HR practitioners and consultants, there is not much information that explains the process to the ultimate recipients of the information gathered through feedback, i.e. executives. The purpose of this technical note is to explain to participants of executive education programs who are going through the process of 360-degree assessment the rationale behind using multirater feedback instruments, explain the main principles and the process of going through the exercise, provide guidance on preparation for assessment and selection of respondents, make suggestions on ways to solicit input from the respondents, and briefly outline possible methods of using the feedback results in the context of a leadership development program.
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Subject(s)
Marketing
Keyword(s)
marketing, goods and services
Volume
97
Journal Pages
533–537
Subject(s)
Technology, R&D management
Keyword(s)
technology
In this article, we examine why it is difficult to induce firms to form Research Joint Ventures (RJVs). We examine various incentives and disincentives for RJV formation by estimating an endogeneous switching model using data from the US National Cooperative Research Act. The empirical findings support hypotheses that firms of different sizes have disincentives to form RJVs and that cost-sharing is an important incentive for RJV participation.
© The Author(s). Journal compilation © Royal Economic Society 2007
Volume
117
Journal Pages
1122–1144
Subject(s)
Marketing
Keyword(s)
B2B marketing
Secondary Title
Bringing technology to market: Trends, cases, solutions
Pages
105–118
ISBN
978–3527502707
Subject(s)
Marketing
Keyword(s)
B2B marketing
Sales executives manage their product and services business, lead the sales force, and represent the organization for which they work. In order to succeed in those tasks they need managerial acumen as well as people skills. These include a basic understanding of the markets in which their industry competes, the mechanisms with which these markets function, a comprehensive set of management tools and techniques as well as soft methods to coordinate and motivate their teams.
This is particularly the case when it comes to technology-based companies where a single sales pitch may easily exceed revenues of EUR 100 to 200 million. With generally only a very few, but constantly powerful and aggressive competitors, it is crucial for their executives to understand the current dynamics of the markets, the changing value chains, the necessity of new forms of business partnerships, ways and means to turn services into profitable business, adjusting sales strategy to business strategy, and measuring sales and business performance.
"Bringing Technology to Market" gathers those current developments of B2B marketing and sales, presented by major practitioners and leading scholars in Europe and the US.
"Bringing Technology to Market" will offer basic know how, best practice examples, and new insight and ideas for marketing and sales executives. These are managers, who so far have made their decisions mostly from the gut, frequently relying on stable environments and lasting connections to traditional business partners. Now they are required to understand and work on the developments and changes influencing their present and future markets, be they local, national and/or global.
Pages
235
ISBN
978–3527502707
Subject(s)
Marketing
Secondary Title
Bringing technology to market: Trends, cases, solutions
Pages
61–76
ISBN
978–3–527–50270–7
Subject(s)
Marketing
Keyword(s)
expanding abroad, case of T-Systems
Secondary Title
Bringing technology to market
Pages
147–158
ISBN
978-3-527-50270-7
Subject(s)
Marketing
Keyword(s)
B2B marketing
Secondary Title
Bringing technology to market: Trends, cases, solutions
Pages
159–166
ISBN
978–3527502707
Subject(s)
Marketing
Keyword(s)
B2B marketing
Secondary Title
Bringing technology to market: Trends, cases, solutions
Pages
33–46
ISBN
978–3527502707
Subject(s)
Strategy and general management
Keyword(s)
sales management, sales force, B2B, performance measurement, sales force control system
Secondary Title
Bringing technology to market: Trends, cases, solutions
Pages
135–146
ISBN
978–3527502707