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Grundlegende Fragen der Unternehmensführung, betriebswirtschaftliche Methoden, Werkzeuge und Zusammenhänge verstehen: Das Buch vermittelt Führungskräften und Studierenden die notwendigen BWL-Kenntnisse. Praxisorientiert und leicht verständlich erschließt es - gerade auch für Nicht-BWLer - alle wichtigen Themen: Von der Ausrichtung auf Markt und Wettbewerb, über die Gestaltung interner Strukturen und Prozesse, bis hin zu den Instrumenten der Unternehmenssteuerung und der Finanzberichterstattung.
Für die 5. Auflage wurden sämtliche Beiträge überarbeitet und aktualisiert. Mit Übungsaufgaben, Lösungshinweisen und Kurzglossar wichtiger englischsprachiger Fachbegriffe.

Business owner and managers are facing the challenge of how to best drive digital transformation in their organizations. Design thinking might be one method to address these challenges and, at the same time, support a mindset change within the companies.

The deployment of new broadband networks (NBNs) based on fiber-optic transmission technologies promises high gains in terms of productivity and economic growth, and has attracted subsidies worth billions from governments around the world in the form of various state aid programs. Yet, the effectiveness and the efficiency of such programs remains largely unstudied. We employ panel data from 32 OECD countries during 2002-2019 to provide robust empirical evidence of both. We find that state aid significantly increases NBNs by facilitating the deployment of new connections to 22% of households in the short term and 39.2% in the long term. By comparing the actual amounts of state aid support to the estimated impact on GDP growth, we also find it to be highly cost efficient, as the programs break even after three years on average.

 

View all ESMT Working Papers in the ESMT Working Paper Series here. ESMT Working Papers are also available via SSRN, RePEc, EconStor, and the German National Library (DNB).

The large and growing industry of price comparison websites (PCWs) or “web aggregators” is poised to benefit consumers by increasing competitive pricing pressure on firms by acquainting shoppers with more prices. However, these sites also charge firms for sales, which feeds back to raise prices. I find that introducing any number of PCWs to a market increases prices for all consumers, both those who use the sites, and those who do not. I then use my framework to identify ways in which a more competitive environment could be achieved.

This article summarizes the century-old debate whether a patent system spurs innovation or is rather a burden to society.

We examine how groups fall prey to the sequence effect when they make choices based on informed assessments of complex situations, for example, when evaluating research and development (R&D) projects. The core argument is that the temporal sequence of selection matters because projects that appear in a sequence following a funded project are themselves less likely to receive funding. Building on the idea that selecting R&D projects is a demanding process that drains participants’ mental and emotional resources, we further theorize the moderating effect of the influence of the timing of the panel meeting on the sequence effect. We test these conjectures using a randomization in sequence order from several rounds of R&D project selection at a leading professional service firm. We find robust support for the existence of a sequence effect in R&D as well as for the moderating effect. We further explore different explanations for the sequence effect and how it passes from the individual to the panel. These findings have broader implications for the literature on innovation and search in general and on group decision making for R&D, specifically, as they suggest that a previously overlooked dimension affects selection outcomes.

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