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Journal Article

Consuming experience: Why affective forecasters overestimate comparative value

Journal of Experimental Social Psychology 46 (6): 986–992
Carey K. Morewedge, Daniel T. Gilbert, Kristian Ove R. Myrseth, Karim S. Kassam, Timothy D. Wilson (2010)
Subject(s)
Marketing
Keyword(s)
affective forecasting, comparison, attention, contrast effect, judgment and decision making
The hedonic value of an outcome can be influenced by the alternatives to which it is compared, which is why people expect to be happier with outcomes that maximize comparative value (e.g., the best of several mediocre alternatives) than with outcomes that maximize absolute value (e.g., the worst of several excellent alternatives). The results of five experiments suggest that affective forecasters overestimate the importance of comparative value because forecasters do not realize that comparison requires cognitive resources, and that experiences consume more cognitive resources than do forecasts. In other words, because forecasters overestimate the extent to which they will be able to think about what they didn't get while experiencing what they got.
With permission of Elsevier
Volume
46
Journal Pages
986–992
Journal Article

Marketing's consequences: Stakeholder marketing and supply chain CSR issues

Business Ethics Quarterly 20 (4): 617–641
CB Bhattacharya, N. Craig Smith, Guido Palazzo (2010)
Subject(s)
Marketing
Keyword(s)
marketing, supply chain, CSR communication, stakeholder marketing, fair trade
Volume
20
Journal Pages
617–641
ISSN (Online)
2153-3326
ISSN (Print)
1052–150X
Journal Article

Online social networks: Why we disclose

Journal of Information Technology 25 (2): 109–125
Hanna Krasnova, Sarah Spiekermann, Ksenia Koroleva, Thomas Hildebrand (2010)
Subject(s)
Information technology and systems
Keyword(s)
Online social networks, online communities, motivation, privacy, information disclosure, structural equation modeling
Volume
25
Journal Pages
109–125
Journal Article

Quantification of harm in damages actions for antitrust infringements: Insights from German cartel cases

Journal of Competition Law and Economics 6 (3): 595–618
Subject(s)
Economics, politics and business environment
Keyword(s)
antitrust law, horizontal anticompetitive practices, quantification of damages
JEL Code(s)
L12, L41, K21, K41, C10
Volume
6
Journal Pages
595–618
Journal Article

The last frontier: Market creation in conflict zones, deep rural areas, and urban slums

California Management Review 52 (4): 6–28
Jamie Anderson, Constantinos Markides, Martin Kupp (2010)
Subject(s)
Strategy and general management
Keyword(s)
India, developing economies, mobile operator, competitive strategy, rural marketing, bottom of the pyramid, BoP, low-income consumer
Volume
52
Journal Pages
6–28
Journal Article

Why too much trust is death to innovation

MIT Sloan Management Review 51 (4): 33–38
Francis Bidault, Alessio Castello (2010)
Subject(s)
Technology, R&D management
Keyword(s)
trust, creativity, innovation, partnership
Volume
51
Journal Pages
33–38
Journal Article

Estimating network effects and compatibility: Evidence from the Polish mobile market

Information Economics and Policy 22 (2): 130–143
Subject(s)
Economics, politics and business environment
Keyword(s)
structural econometric model, network effects, compatibility, mobile telephony
JEL Code(s)
C51, D12, L96
I develop a structural demand model for mobile telephony that facilitates the identification of network effects and inter-network compatibility. Network effects are measured as the dependence of consumer willingness to pay on the installed base of subscribers, compatibility as the relative extent of cross- and own-network effects. Estimating the model using quarterly panel data from the Polish mobile telephone market for the period 1996-2001, I find strong network effects and, despite full interconnection of the mobile telephone networks, low compatibility. I also show that ignoring network effects leads to overestimation of demand elasticity.
With permission of Elsevier
Volume
22
Journal Pages
130–143
Journal Article

The new game in town: Competitive effects of IPOs

The Journal of Finance 65 (2): 495–528
Hung-Chia Hsu, Adam V. Reed, Jörg Rocholl (2010)
Subject(s)
Finance, accounting and corporate governance
Keyword(s)
IPOs, competitive effects, financial certification, knowledge capital
We analyze the effect of initial public offerings (IPOs) on industry competitors and provide evidence that companies experience negative stock price reactions to completed IPOs in their industry and positive stock price reactions to their withdrawal. Following a successful IPO in their industry, they show significant deterioration in their operating performance. These results are consistent with the existence of IPOrelated competitive advantages through the loosening of financial constraints, financial intermediary certification, and the presence of knowledge capital. These aspects of competitiveness are significant in explaining the cross-section of underperformance as well as survival probabilities for competing firms.
This article is protected by copyright. All rights reserved.
Volume
65
Journal Pages
495–528
ISSN (Online)
1540-6261
Journal Article

Measurement of social participation and its place in social capital theory

Social Indicators Research 100 (2): 331–350
Laura Guillén, Lluis Coromina, Willem E. Saris (2010)
Subject(s)
Management sciences, decision sciences and quantitative methods
Keyword(s)
social participation, European Social Survey, social capital, informal participation, formal participation, trust
Volume
100
Journal Pages
331–350
Journal Article

Introduction to the special section on stakeholder marketing

Journal of Public Policy and Marketing 29 (1): 1–3
CB Bhattacharya (2010)
Subject(s)
Marketing
Keyword(s)
stakeholder marketing, marketing strategy, triple bottom line
With the permission of the American Marketing Association
Volume
29
Journal Pages
1–3
ISSN (Print)
0743–9156
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