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Journal Article

Exploiting naivete about self-control in the credit market

American Economic Review 100 (5): 2279–2303
Paul Heidhues, Botond Kőszegi (2010)
Subject(s)
Economics, politics and business environment
Keyword(s)
consumer, contracts, regulation, consumer protection
JEL Code(s)
D14, D18, D49, D86
We analyze contract choices, loan-repayment behavior, and welfare in a model of a competitive credit market when borrowers have a taste for immediate gratification. Consistent with many credit cards and subprime mortgages, for most types of nonsophisticated borrowers the baseline repayment terms are cheap, but they are also inefficiently front loaded and delays require paying large penalties. Although credit is for future consumption, nonsophisticated consumers overborrow, pay the penalties, and back load repayment, suffering large welfare losses. Prohibiting large penalties for deferring small amounts of repayment-akin to recent regulations in the US credit-card and mortgage markets-can raise welfare.
Copyright © 2012 by the American Economic Association.
Volume
100
Journal Pages
2279–2303
Journal Article

Good business makes poor customers good customers

Business Strategy Review 21 (4): 46–51
Jamie Anderson, Martin Kupp, Sandra Vandermerwe (2010)
Subject(s)
Strategy and general management
Keyword(s)
strategy, bottom of the pyramid, CSR, Nigeria, mobile phone
To date, few firms have used a customer-focused approach to serve the world's poorest people - a full two-thirds of the world's total population at the so-called 'bottom of the economic pyramid' (BOP). Much more prevalent has been a mass-produced approach that assumes that the poor in developing economies can only afford basic, cheap products emphasising functionality. In this classic product approach, often little more is done than push existing or barely adapted products onto shantytown dwellers and rural villagers. Consequently, real value that opens up new market spaces for companies and produces longer-term value for the customer has been lost. Our research reveals that contemporary enterprises that have taken the leap to the customer-focused way of doing business in the developing world grow markets and their stake in them, outperforming traditional enterprise and industry product approaches. The crucial steps in this approach are becoming better known but deserve much more attention.
© 2010 London Business School
Volume
21
Journal Pages
46–51
Journal Article

Screening and merger activity

The Journal of Industrial Economics 58 (4): 794–817
Albert Banal-Estanol, Paul Heidhues, Rainer Nitsche, Jo Seldeslachts (2010)
Subject(s)
Economics, politics and business environment
Keyword(s)
takeovers, merger waves, defense tactics, screening
JEL Code(s)
D21, D80, L11
In our paper, the target of a proposed merger, by setting a reserve price, is able to screen prospective acquirers according to their (expected) ability to generate merger-specific synergies. Both empirical evidence and many merger models suggest that the difference between high and low-synergy mergers becomes smaller during booms. Thus, a target's opportunity cost for sorting out relatively less fitting acquirers increases and, hence, targets screen less tightly during booms, which leads to a hike in merger activity. Our screening mechanism not only predicts that merger activity is intense during booms and subdued during recessions but is also consistent with other stylized facts about takeovers and generates novel testable predictions.
© The Author 2011. Published by Oxford University Press on behalf of The Review of Economic Studies Limited.
Volume
58
Journal Pages
794–817
Journal Article

Consuming experience: Why affective forecasters overestimate comparative value

Journal of Experimental Social Psychology 46 (6): 986–992
Carey K. Morewedge, Daniel T. Gilbert, Kristian Ove R. Myrseth, Karim S. Kassam, Timothy D. Wilson (2010)
Subject(s)
Marketing
Keyword(s)
affective forecasting, comparison, attention, contrast effect, judgment and decision making
The hedonic value of an outcome can be influenced by the alternatives to which it is compared, which is why people expect to be happier with outcomes that maximize comparative value (e.g., the best of several mediocre alternatives) than with outcomes that maximize absolute value (e.g., the worst of several excellent alternatives). The results of five experiments suggest that affective forecasters overestimate the importance of comparative value because forecasters do not realize that comparison requires cognitive resources, and that experiences consume more cognitive resources than do forecasts. In other words, because forecasters overestimate the extent to which they will be able to think about what they didn't get while experiencing what they got.
With permission of Elsevier
Volume
46
Journal Pages
986–992
Journal Article

Marketing's consequences: Stakeholder marketing and supply chain CSR issues

Business Ethics Quarterly 20 (4): 617–641
CB Bhattacharya, N. Craig Smith, Guido Palazzo (2010)
Subject(s)
Marketing
Keyword(s)
marketing, supply chain, CSR communication, stakeholder marketing, fair trade
Volume
20
Journal Pages
617–641
ISSN (Online)
2153-3326
ISSN (Print)
1052–150X
Journal Article

Online social networks: Why we disclose

Journal of Information Technology 25 (2): 109–125
Hanna Krasnova, Sarah Spiekermann, Ksenia Koroleva, Thomas Hildebrand (2010)
Subject(s)
Information technology and systems
Keyword(s)
Online social networks, online communities, motivation, privacy, information disclosure, structural equation modeling
Volume
25
Journal Pages
109–125
Journal Article

Quantification of harm in damages actions for antitrust infringements: Insights from German cartel cases

Journal of Competition Law and Economics 6 (3): 595–618
Subject(s)
Economics, politics and business environment
Keyword(s)
antitrust law, horizontal anticompetitive practices, quantification of damages
JEL Code(s)
L12, L41, K21, K41, C10
Volume
6
Journal Pages
595–618
Journal Article

The last frontier: Market creation in conflict zones, deep rural areas, and urban slums

California Management Review 52 (4): 6–28
Jamie Anderson, Constantinos Markides, Martin Kupp (2010)
Subject(s)
Strategy and general management
Keyword(s)
India, developing economies, mobile operator, competitive strategy, rural marketing, bottom of the pyramid, BoP, low-income consumer
Volume
52
Journal Pages
6–28
Journal Article

Why too much trust is death to innovation

MIT Sloan Management Review 51 (4): 33–38
Francis Bidault, Alessio Castello (2010)
Subject(s)
Technology, R&D management
Keyword(s)
trust, creativity, innovation, partnership
Volume
51
Journal Pages
33–38
Journal Article

Estimating network effects and compatibility: Evidence from the Polish mobile market

Information Economics and Policy 22 (2): 130–143
Subject(s)
Economics, politics and business environment
Keyword(s)
structural econometric model, network effects, compatibility, mobile telephony
JEL Code(s)
C51, D12, L96
I develop a structural demand model for mobile telephony that facilitates the identification of network effects and inter-network compatibility. Network effects are measured as the dependence of consumer willingness to pay on the installed base of subscribers, compatibility as the relative extent of cross- and own-network effects. Estimating the model using quarterly panel data from the Polish mobile telephone market for the period 1996-2001, I find strong network effects and, despite full interconnection of the mobile telephone networks, low compatibility. I also show that ignoring network effects leads to overestimation of demand elasticity.
With permission of Elsevier
Volume
22
Journal Pages
130–143