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Journal Article

The last frontier: Market creation in conflict zones, deep rural areas, and urban slums

California Management Review 52 (4): 6–28
Jamie Anderson, Constantinos Markides, Martin Kupp (2010)
Subject(s)
Strategy and general management
Keyword(s)
India, developing economies, mobile operator, competitive strategy, rural marketing, bottom of the pyramid, BoP, low-income consumer
Volume
52
Journal Pages
6–28
Journal Article

Why too much trust is death to innovation

MIT Sloan Management Review 51 (4): 33–38
Francis Bidault, Alessio Castello (2010)
Subject(s)
Technology, R&D management
Keyword(s)
trust, creativity, innovation, partnership
Volume
51
Journal Pages
33–38
Journal Article

Estimating network effects and compatibility: Evidence from the Polish mobile market

Information Economics and Policy 22 (2): 130–143
Subject(s)
Economics, politics and business environment
Keyword(s)
structural econometric model, network effects, compatibility, mobile telephony
JEL Code(s)
C51, D12, L96
I develop a structural demand model for mobile telephony that facilitates the identification of network effects and inter-network compatibility. Network effects are measured as the dependence of consumer willingness to pay on the installed base of subscribers, compatibility as the relative extent of cross- and own-network effects. Estimating the model using quarterly panel data from the Polish mobile telephone market for the period 1996-2001, I find strong network effects and, despite full interconnection of the mobile telephone networks, low compatibility. I also show that ignoring network effects leads to overestimation of demand elasticity.
With permission of Elsevier
Volume
22
Journal Pages
130–143
Journal Article

The new game in town: Competitive effects of IPOs

The Journal of Finance 65 (2): 495–528
Hung-Chia Hsu, Adam V. Reed, Jörg Rocholl (2010)
Subject(s)
Finance, accounting and corporate governance
Keyword(s)
IPOs, competitive effects, financial certification, knowledge capital
We analyze the effect of initial public offerings (IPOs) on industry competitors and provide evidence that companies experience negative stock price reactions to completed IPOs in their industry and positive stock price reactions to their withdrawal. Following a successful IPO in their industry, they show significant deterioration in their operating performance. These results are consistent with the existence of IPOrelated competitive advantages through the loosening of financial constraints, financial intermediary certification, and the presence of knowledge capital. These aspects of competitiveness are significant in explaining the cross-section of underperformance as well as survival probabilities for competing firms.
This article is protected by copyright. All rights reserved.
Volume
65
Journal Pages
495–528
ISSN (Online)
1540-6261
Journal Article

Measurement of social participation and its place in social capital theory

Social Indicators Research 100 (2): 331–350
Laura Guillén, Lluis Coromina, Willem E. Saris (2010)
Subject(s)
Management sciences, decision sciences and quantitative methods
Keyword(s)
social participation, European Social Survey, social capital, informal participation, formal participation, trust
Volume
100
Journal Pages
331–350
Journal Article

Introduction to the special section on stakeholder marketing

Journal of Public Policy and Marketing 29 (1): 1–3
CB Bhattacharya (2010)
Subject(s)
Marketing
Keyword(s)
stakeholder marketing, marketing strategy, triple bottom line
With the permission of the American Marketing Association
Volume
29
Journal Pages
1–3
ISSN (Print)
0743–9156
Journal Article

Maximizing business returns to corporate social responsibility: The role of corporate social responsibility communication

International Journal of Management Reviews 12 (1): 8–19
Shuili Du, CB Bhattacharya, Sankar Sen (2010)
Subject(s)
Strategy and general management
Keyword(s)
CSR, stakeholders, business case
By engaging in corporate social responsibility (CSR) activities, companies can not only generate favorable stakeholder attitudes and better support behaviors, but also, over the long run, build corporate image, strengthen stakeholder-company relationships, and enhance stakeholders' advocacy behaviors. However, stakeholders' low awareness of and unfavorable attributions towards companies' CSR activities remain critical impediments in companies' attempts to maximize business benefits from their CSR activities, highlighting a need for companies to communicate CSR more effectively to stakeholders. In light of these challenges, a conceptual framework of CSR communication is presented.
© 2010 Blackwell Publishing Ltd and British Academy of Management
Volume
12
Journal Pages
8–19
Journal Article

Ambiguity aversion and the preference for established brands

Management Science 55 (12): 1933–1941
A. V. Muthukrishnan, Luc Wathieu, Alison Jing Xu (2009)
Subject(s)
Marketing
Keyword(s)
ambiguity, brand preference, decisions under uncertainty, multiattribute choice
We propose that ambiguity aversion, as introduced in the literature on decision making under uncertainty, drives a preference for established brands in multiattribute choices among branded alternatives. Established brands are those for which belief in quality is held with greater confidence, even if specific attributes might be inferior to those of competing, less-established brands. In five experiments, we examine the role of ambiguity aversion in the preference for dominated, established brands. We first show a correlation between ambiguity aversion (revealed through choices among monetary lotteries) and the preference for established brands. We then show that the preference for established brands is enhanced when ambiguity aversion is made more salient in unrelated preceding lottery choices. Thus, ambiguity aversion carries across choices. In addition, ambiguity aversion and the preference for established brands are both enhanced when subjects anticipate that others will evaluate their lottery choices. Finally, ambiguous information about brand attributes tends to increase the preference for established brands.
© 2009 INFORMS
Volume
55
Journal Pages
1933–1941
ISSN (Online)
1526-5501
ISSN (Print)
0025–1909
Journal Article

Coupling and decoupling of unfairness and anger in ultimatum bargaining

Journal of Behavioral Decision Making 22 (5): 475–489
Joydeep Srivastava, Francine Espinoza, Alexander Fedorikhin (2009)
Subject(s)
Marketing
Keyword(s)
emotions, anger, cognitive appraisal, fairness, ultimatum, bargaining
Although previous research has demonstrated the importance of emotions in ultimatum bargaining, this research provides a more direct, convergent test of the role of anger in explaining rejections of unfair offers in ultimatum bargaining. First, using appraisal theory of emotions, this research examines the extent to which the cognitive appraisal of unfairness leads to the emotion of anger, which in turn, drives punitive behavior (i.e., rejection of offers). Second, this research explores the possibility of decoupling the emotion of anger from its antecedent appraisal of unfairness in order to attenuate responders' inclination to reject unfair offers. Third, following the current research tradition that goes beyond a valence-based approach, we differentiate between the negative emotions of anger and sadness and examine whether it is the specific emotion of anger that is relevant to the cognitive appraisal of unfairness or the general negative valence of the emotion.
© 2008 John Wiley & Sons, Ltd.
Volume
22
Journal Pages
475–489
Journal Article

How incumbent firms foster consumer expectations, delay launch but still win the markets for next generation products

Quantitative Marketing and Economics 7 (4): 445–481
Sumitro Banerjee, Miklos Sarvary (2009)
Subject(s)
Marketing
Keyword(s)
R&D competition, patents, new product research, speed-to-market, consumer learning, expectations, diffusion of innovation
JEL Code(s)
M30, M31, C72
Volume
7
Journal Pages
445–481
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