0 Filter 🎚︎ Filter By AuthorAndreas BernhardtAngeliki PapachroniBianca SchmitzBülent GögdünCatalina Stefanescu-CuntzeChristoph BurgerDavid RonayneDerek F. AbellEric QuintaneFrancis BidaultFrancis de VéricourtGianluca CarnabuciGuillermo BaqueroHans W. FriederiszickHenry SauermannHuseyin GurkanJamie SongJan Sebastian NimczikJan U. HagenJens WeinmannJoachim GassenJoanna RadekeJörg RochollJulia LangdonKonstantin KorotovLars-Hendrik RöllerLinus DahlanderMartin SchweinsbergMatthew S. BothnerMerih SevilirMichał GrajekNazlı SönmezNora GrasselliOlaf PlötnerOliver BinzÖzlem Bedre-DefoliePaul HeidhuesPer OlssonRajshri JayaramanStanley BaimanStefan WagnerTamer BoyaciViktor JarotschkinVlada PleshchevaWulff PlinkeZoltán Antal-Mokos Subject AreaEconomics, politics and business environmentEntrepreneurshipEthics and social responsibilityFinance, accounting and corporate governanceHealth and environmentHuman resources management/organizational behaviorKnowledge, information and comms system managementManagement sciences, decision sciences and quantitative methodsMarketingProduct and operations managementStrategy and general managementTechnology, R&D management Year from20252024202320222021202020192018201720162015201420132012201120102009200820072006200520042003200220012000199919981997199619951994199319921991199019891988198719861985198419831982198119801979197819771976197519741973197219711970 Year to20252024202320222021202020192018201720162015201420132012201120102009200820072006200520042003200220012000199919981997199619951994199319921991199019891988198719861985198419831982198119801979197819771976197519741973197219711970 Filtered by Book chapters × Academic articles Practitioner articles Working papers Books Book chapters Case studies Other publications Academic articles Practitioner articles Working papers Books Book chapters Case studies Other publications Book Chapter Unternehmensstrategie In Strategisches Business-to-Business Marketing, edited by Michael Kleinaltenkamp, Wulff Plinke, 1–56. Berlin: Springer. Wulff Plinke (2002) Subject(s) Strategy and general management Keyword(s) corporate strategy Secondary Title Strategisches Business-to-Business Marketing Pages 1–56 ISBN 978–3540440901 Pagination Previous page … Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Current page 18