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Book Chapter

In Handbuch Industriegütermarketing, edited by Klaus Backhaus, Markus Voeth, 625–648. Wiesbaden: Gabler.

Olaf Plötner, Michael Kleinaltenkamp, Christien Zedler (2004)

Subject(s)

Marketing

Keyword(s)

Bedeutung des Service-Geschäfts auf B2B-Märkten, Kundenintegration bei der Leistungserstellung, competence commercialization

Secondary Title

Handbuch Industriegütermarketing

Pages

625–648

ISBN

3–409–12501–9

Book Chapter

In Organization 21C: Someday all organizations will lead this way, edited by Subir Chowdhury, 135–154. New Jersey: Prentice Hall.

Subject(s)

Ethics and social responsibility

Keyword(s)

responsible leadership

Secondary Title

Organization 21C: Someday all organizations will lead this way

Pages

135–154

ISBN

130603147

Book Chapter

In Strategisches Business-to-Business Marketing, edited by Michael Kleinaltenkamp, Wulff Plinke, 1–56. Berlin: Springer.

Subject(s)

Strategy and general management

Keyword(s)

corporate strategy

Secondary Title

Strategisches Business-to-Business Marketing

Pages

1–56

ISBN

978–3540440901