Publication database | ESMT Berlin

Filter

Filtered by

Academic articles Practitioner articles Working papers Books Book chapters Case studies Other publications

Book Chapter

Zopa.com

In Developing analytical skills: Case studies in management, edited by B. Natarajan, S. K. Nagarajan, 419–443. Navi Mumbai: Shroff Publishers & Distributors Pvt. Ltd.

Martin Kupp, Jamie Anderson (2008)

Subject(s)

Strategy and general management

Keyword(s)

entrepreneurship, strategy, strategic innovation, competitive advantage

Secondary Title

Developing analytical skills: Case studies in management

Pages

419–443

ISBN

978–8184040425

Book Chapter

Adjusting corporate customer communication

In Bringing technology to market: Trends, cases, solutions, edited by Olaf Plötner, Robert E. Spekman, 105–118. Weinheim: Wiley.

Olaf Plötner, Frank Jacob (2007)

Subject(s)

Marketing

Keyword(s)

B2B marketing

Secondary Title

Bringing technology to market: Trends, cases, solutions

Pages

105–118

ISBN

978–3527502707

Book Chapter

Cost decisions and pricing decisions in times of value-based management

In Bringing technology to market: Trends, cases, solutions, edited by Olaf Plötner, Robert Spekman, 61–76. Weinheim: Wiley.

Mario Rese (2007)

Subject(s)

Marketing

Secondary Title

Bringing technology to market: Trends, cases, solutions

Pages

61–76

ISBN

978–3–527–50270–7

Book Chapter

Creating a competitive edge in global markets

In Bringing technology to market, edited by Olaf Plötner, Robert E. Spekman, 147–158. Weinheim: Wiley.

Christoph Burger, Franziska Frank (2007)

Subject(s)

Marketing

Keyword(s)

expanding abroad, case of T-Systems

Secondary Title

Bringing technology to market

Pages

147–158

ISBN

978-3-527-50270-7

Book Chapter

Creating new business by redefining the value chain: Case MAN Roland Druckmaschinen AG

In Bringing technology to market: Trends, cases, solutions, edited by Olaf Plötner, Robert E. Spekman, 159–166. Weinheim: Wiley.

Olaf Plötner, Bülent Gögdün (2007)

Subject(s)

Marketing

Keyword(s)

B2B marketing

Secondary Title

Bringing technology to market: Trends, cases, solutions

Pages

159–166

ISBN

978–3527502707

Book Chapter

From selling goods to marketing services

In Bringing technology to market: Trends, cases, solutions, edited by Olaf Plötner, Robert E. Spekman, 33–46. Weinheim: Wiley.

Olaf Plötner (2007)

Subject(s)

Marketing

Keyword(s)

B2B marketing

Secondary Title

Bringing technology to market: Trends, cases, solutions

Pages

33–46

ISBN

978–3527502707

Book Chapter

Measuring sales force performance

In Bringing technology to market: Trends, cases, solutions, edited by Olaf Plötner, Robert Spekman, 135–146. Weinheim: Wiley.

Martin Kupp (2007)

Subject(s)

Strategy and general management

Keyword(s)

sales management, sales force, B2B, performance measurement, sales force control system

Secondary Title

Bringing technology to market: Trends, cases, solutions

Pages

135–146

ISBN

978–3527502707

Book Chapter

The services shift in the IT industries

In Bringing technology to market: Trends, cases, solutions, edited by Olaf Plötner, Robert E. Spekman, 177–190. Weinheim: Wiley.

Olaf Plötner (2007)

Subject(s)

Marketing

Keyword(s)

B2B marketing

Secondary Title

Bringing technology to market: Trends, cases, solutions

Pages

177–190

ISBN

978–3527502707

Book Chapter

Value selling

In Bringing technology to market: Trends, cases, solutions, edited by Olaf Plötner, Robert Spekman, 167–175. Weinheim: Wiley.

Mario Rese, Richard Steiner (2007)

Subject(s)

Human resources management/organizational behavior

Secondary Title

Bringing technology to market: Trends, cases, solutions

Pages

167–175

ISBN

978–3–527–50270–7

Book Chapter

Theoretische Scheinwerfer für das Industriegütermarketing von Morgen - Versuch einer Prognose trotz des Wissens ihrer prinzipiellen Unmöglichkeit

In Innovationen für das Industriegütermarketing, edited by Joachim Büschken, Markus Voeth, Rolf Weiber, 43–65. Stuttgart: Schäffer-Poeschel.

Mario Rese, Alexander Krebs (2007)

Subject(s)

Marketing

Secondary Title

Innovationen für das Industriegütermarketing

Pages

43–65

ISBN

978–3–7910–2526–1