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ESMT Case Study

Siemens CerberusEco in China: Introducing low-frills products in a high-quality company

ESMT Case Study No. ESMT-311-0123-1
Martin Kupp, Olaf Plötner, Carsten Liesener (2011)
Subject(s)
Strategy and general management
Keyword(s)
competitive strategy, low-cost competition, low-frills products, reverse innovation, sales, China, Siemens, market entry
The case is set in November 2007. Matthias Rebellius, head of the business unit fire safety and security products, has to make a decision about the China strategy for the fire systems unit. Siemens has a very strong position globally in fire systems. Especially in developed markets, in the so-called M1 segments, Siemens is often number one or two. But worldwide and especially in China, the so-called M2 and M3 markets (Siemens terminology) had strong growth, but Siemens was not very well positioned in these segments of the market. The case begins with a short introduction outlining the situation. It then gives a detailed background on Siemens, especially the operating division Building Technologies (BT), and within BT the business unit Fire Safety & Security Products (FS). The case illustrates that the BT division was mainly active in mature, developed markets with slow growth rates. At the same time, there was an aggressive goal of achieving annual growth rates of more than five percent with an EBIT margin of 7 to 10 percent.
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Journal Article

Eine psychologisch sichere AtmosphÀre schaffen

Wirtschaft und Weiterbildung 7–8: 56–57
Subject(s)
Human resources management/organizational behavior
Keyword(s)
coaching, psychological safety, leadership development
Volume
7–8
Journal Pages
56–57
Journal Article

Umgang mit Emotionen in Verhandlungen (Teil 2) [Dealing with emotions in negotiations]

Zeitschrift fĂŒr Konfliktmanagement 3: 68–71
K.P. Berger, M. Bernhardt, Andreas Bernhardt (2011)
Subject(s)
Strategy and general management
Volume
3
Journal Pages
68–71
Conference Proceeding

Organization and leadership contrasts: The European Union and Russia

European Leadership Centre
Franziska Frank (2011)
Subject(s)
Human resources management/organizational behavior
Keyword(s)
differences, leadership, Russia, European Union
Journal Article

Global retail lending in the aftermath of the US financial crisis: Distinguishing between supply and demand effects

Journal of Financial Economics 100 (3): 556–578
Manju Puri, Jörg Rocholl, Sascha Steffen (2011)
Subject(s)
Finance, accounting and corporate governance
Keyword(s)
bank lending channel, loan supply, consumer lending, credit rationing, relationships
JEL Code(s)
G01, G21, F34
This paper examines the broader effects of the U.S. financial crisis on global lending to retail customers. In particular we examine retail bank lending in Germany using a unique dataset of German savings banks during the period 2006 through 2008 for which we have the universe of loan applications and loans granted. Our experimental setting allows us to distinguish between savings banks affected by the U.S. financial crisis through their holdings in Landesbanken with substantial subprime exposure and unaffected savings banks. The data enable us to distinguish between demand and supply side effects of bank lending and find that the U.S. financial crisis induced a contraction in the supply of retail lending in Germany. While demand for loans goes down, it is not substantially different for the affected and non-affected banks. More importantly, we find evidence of a significant supply side effect in that the affected banks reject substantially more loan applications than non-affected banks. This result is particularly strong for smaller and more liquidity-constrained banks as well as for mortgage as compared to consumer loans. We also find that bank-depositor relationships help mitigate these supply side effects.
With permission of Elsevier
Volume
100
Journal Pages
556–578
Journal Article

Return on Marketing - Unternehmenswert im Fokus

Marketing Review St. Gallen 28 (3): 8–12
Mario Rese, Daniel Weber, Ulrich Linnhoff (2011)
Subject(s)
Marketing
Keyword(s)
return on marketing
Volume
28
Journal Pages
8–12
Book

ćș”ç”šæˆæœŹæ•ˆç›Šćˆ†æž-理èźș、æ–čæł•ć’Œäč éą˜ [Profit and loss accounting]

Shanghai: Shanghai University of Finance and Economics Press
Chinese version of the book "Kosten- und Erlösrechnung".
Olaf Plötner, Barbara Sieben, Tyge-F. Kummer, Xuyi Wang, Wenting Shi (2011)
Subject(s)
Finance, accounting and corporate governance
Keyword(s)
managerial accounting, cost center accounting, contribution margins
Case

Infoterra GmbH

Darden School of Business Case Study No. UVA-M-0796
Robert E. Spekman, Olaf Plötner, BĂŒlent GögdĂŒn (2011)
Subject(s)
Strategy and general management
Keyword(s)
marketing strategy, technology management, corporate entrepreneurship, from products to services, innovation, new business, new products and services
ESMT Working Paper

Patent examination at the State Intellectual Property Office in China

ESMT Working Paper No. 11-06
Johannes Liegsalz, Stefan Wagner (2011)
Subject(s)
Technology, R&D management
Keyword(s)
Patent system, patent examination, State Intellectual Property Office China, duration analysis
The number of patent applications filed at the Chinese State Intellectual Property Office SIPO grew tremendously over the last decades and the SIPO has become the world's third largest patent office by 2009. In this paper, we provide an overview of the institutional background of patent examination in China. Moreover, we empirically analyze the determinants of the grant lags applicants have to expect at the SIPO. The multivariate duration analysis is based on the population of 443,533 patent applications filed at the SIPO between 1990 and 2002. The average grant lag is 4.71 years with considerable variation across 30 different technology areas. Interestingly, we find that Chinese applicants are able to achieve faster patent grants than their non-Chinese counterparts (even after controlling for various other determinants of grant lags). This might be an indication of a differential treatment of Chinese applicants which would be in violation of Art. 3 (National Treatment) and Art. 4 (Most-favored Nation Treatment) of TRIPS that has been signed by China in 2001.

 


View all ESMT Working Papers in the ESMT Working Paper Series here. ESMT Working Papers are also available via SSRN, RePEc, EconStor, and the German National Library (DNB).

Pages
39
ISSN (Print)
1866–3494
ESMT Case Study

Motors for Munchao

ESMT Case Study No. ESMT-711-0122-1
Mark A. Young, Urs MĂŒller (2011)
Subject(s)
Ethics and social responsibility
Keyword(s)
business ethics, negotiation, cross-cultural negotiation, ethics in negotiation
The case describes the joint venture negotiation between Mr. Hartmut Holgebretsen, vice president of sales at Euroland Motors, in the English-speaking country of Norland, and Mr. Wu Chang, deputy president at Munchao Motors Import (MMI) in Munchao. It serves as information for a negotiation exercise. The negotiation takes place after the agreement on an initial letter of intent. However, MMI wanted to reopen a few issues before signing a final contract on the import of gas and diesel engines. The case contains “General information” that is available to both negotiation parties. In separate case supplements, Supplement (A): “Negotiation brief for Euroland Motors” and Supplement (B): “Negotiation brief for MMI,” the two parties receive confidential information that is exclusively for them and should not be made available to the other party before the negotiation exercise. The case combines three levels of discussion: a) business issues, b) cross-cultural issues, and c) ethical issues (especially “dirty” negotiation tricks, intellectual property rights, confidential information, and corruption).
The case seems to be most effective and popular when used in executive education with culturally diverse groups of managers who have already gained personal experiences in intercultural negotiations. The case can be used to discuss/introduce topics such as: business ethics in general, business ethics in intercultural/cross-cultural negotiation in particular, mechanics of negotiation, increasing the pie in a negotiation, intercultural/cross-cultural management, and B2B sales of technological products.
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