Bringing Technology to Market
Global markets are turbulent and their competitive landscapes are continually changing. New customer segments, low-cost competitors, new technologies, and innovative business models demand that suppliers adjust their market approaches to changing conditions.
Similarly, managers responsible for a product and/or region have to know how to tailor services and product offerings to profit from developments. They have to generate competitive market strategies and establish the means for their implementation. This includes gaining support within their corporations and motivating their teams to excel in the global environment.
The Bringing Technology to Market program has been designed to provide managers in technology-driven B2B markets with the knowledge and concepts they need to develop growth plans and mitigate risk. Responding to the demands of the global business world, the three program modules will comprise an international group of participants and be run in the three major business regions of the United States, China, and Europe.
Key facts
Your profile
- You hold a leading position in a technology-driven, globally active B2B company
- You are responsible for generating business
Benefits
- Consortial program that brings senior managers with similar backgrounds from technology-driven companies together
- The right understanding, concepts, and tools for improving revenue generation in the global market
- Formation of international network of peers
Topics
- Tackling low-cost competition in global B2B markets
- Developing innovative business models
- Turning complex services into a profitable business
- Developing market-based controlling systems
- Optimizing decision making in sales and marketing processes
- Negotiating sales success
- Achieving sales excellence through leadership
- Handling different cultural and political frameworks
- Understanding the current drivers of market-oriented management
Downloads
Bringing Technology to Market
Application form
Olaf Plötner
Johannes Habel
Scholarship Opportunities
To promote the role of women in global B2B business, ESMT Berlin Executive Education awards two scholarships with a value of €7,300 each to exceptionally qualified and talented candidates.
Bringing Technology to Market Research Center
The Bringing Technology to Market program is an integral part of ESMT Berlin's Bringing Technology to Market Research Center (BTM Center), the industry platform where business expertise and field-based research connect to produce the results that shape B2B best-practices and create an enduring impact. The BTM Center focuses exclusively on strategic challenges of technology-based companies in global markets as well as on helping companies develop a competitive advantage.
“The BTM program is highly inspirational and hits the key issues that we as an industrial company are facing in global markets.
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It also gave me the innovative ideas I need to manage the market transformations and new realities we face. I was particularly happy that I could test my own ideas by talking to the expert faculty and to managers of other companies in similar industries and receive their valuable feedback.
“Due to the program’s strong emphasis on hands-on learning, I returned to my company with the knowledge and tools I had been looking for.
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When I enrolled in the BTM program, I wanted diverse practical input and an opportunity to challenge my traditional perspective for my work as a portfolio manager in the medtech industry to help me take our business to the next level.
Earn Your Postgraduate Diploma
This program can be taken as part of the Postgraduate Diploma in Management curriculum.
Need more information?
Contact our program advisors:
- Fill out our Request Information form
- Phone: +49 30 21231 1490
- Email: bd@esmt.org
