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ESMT Working Paper

Product development capability and marketing strategy for new durable products

ESMT Working Paper No. 13-01
Sumitro Banerjee, David A. Soberman (2013)
Subject(s)
Marketing
Keyword(s)
Product development, marketing strategy, durable goods, quality, signaling game
Our objective is to understand how a firm’s product development capability (PDC) affects the launch strategy for a durable product that is sequentially improved over time in a market where consumers have heterogeneous valuations for quality. We show that the launch strategy of firms is affected by the degree to which consumers think ahead. However, only the strategy of firms with high PDC is affected by the observability of quality. When consumers are myopic and quality is observable, both high and low PDC firms use price skimming and restrict sales of the first generation to consumers with high willingness to pay (WTP). A high PDC firm, however, sells the second generation broadly while a low PDC firm only sells the second generation to consumers with low WTP. When consumers are myopic and quality is unobservable, a firm with high PDC signals its quality by offering a low price for the first generation, which results in broad selling. The price of the second generation is set such that only high WTP consumers buy. A firm with low PDC will not mimic this strategy. If a low PDC firm sells the first generation broadly, it cannot discriminate between the high and low WTP consumers. When consumers are forward looking, a firm with high PDC sells the first generation broadly. This mitigates the “Coase problem” created by consumers thinking ahead. It then sells the second generation product only to the high WTP consumers. In contrast, a firm with low PDC does the opposite. It only sells the first generation to high WTP consumers and the second generation broadly.

 

View all ESMT Working Papers in the ESMT Working Paper Series here. ESMT Working Papers are also available via SSRN, RePEc, EconStor, and the German National Library (DNB).

Pages
40
ISSN (Print)
1866–3494
ESMT Working Paper

The distribution of partnerships benefits: Evidence from co-authorships in economics journals

ESMT Working Paper No. 12-08
Francis Bidault, Thomas Hildebrand (2012)
Subject(s)
Strategy and general management; Technology, R&D management
Keyword(s)
co-authorship, academic partnership, joint research, joint publication, asymmetric authorship, benefits sharing
Partnerships can be found in many areas of social and economic life. These arrangements have become particularly common in research and development activities where organizations increasingly look for partners to complement their own technological capabilities with a view to create innovative products and processes. R&D partnerships, however, are fraught with challenges because the conditions for creativity through cooperation are still not fully understood. Academic partnerships are also very common and offer a fertile ground for investigation. Academic cooperation takes many different forms and results in a wide range of outcomes (Laband and Tollison, 2000). One of the most visible outcomes is co-authored publications (Melin and Persson, 1996). Nowadays, there is extensive data available about both the context of these partnerships as well as the quality of their outcome. This paper explores the determinants of the gain for authors who cooperate through co-authorship in the publication of academic articles. We distinguish between short-term benefits (i.e. the increase in citations of the co-authored article relative to the authors’ previous publications) and the long-term ones (i.e. the increase in citations of articles subsequent to the co-authored piece). We find evidence that these benefits have different determinants for co-authors depending on their past experience. While co-authorship generally seems to benefit more the junior (younger and with a lower academic reputation) author, the senior partner can reduce the gap with a strong personal track record and co-authoring experience.

 

View all ESMT Working Papers in the ESMT Working Paper Series here. ESMT Working Papers are also available via SSRN, RePEc, EconStor, and the German National Library (DNB).

Pages
40
ISSN (Print)
1866–3494
ESMT Working Paper

The dynamics of relational quality in co-development alliances

ESMT Working Paper No. 12-07
Subject(s)
Strategy and general management; Technology, R&D management
Keyword(s)
alliances, creative collaboration, innovation management, technology management, new product management, co-development, joint innovation
Co-development alliances are formed to create new capabilities (technologies, products, services, processes, etc.) that partner organizations need in order to reach their goals. They involve the combination of competencies, and other intangible assets. These alliances typically face a high level of risks in terms of undesired leakages of confidential knowledge or failure to achieve the expected development. Relational quality, an important consideration in all alliances, is particularly key. Without it, partners might not be open enough to combine their knowledge effectively with the partners’. This article proposes a framework for defining, assessing, and monitoring relational quality in co-development alliances.

 


View all ESMT Working Papers in the ESMT Working Paper Series here. ESMT Working Papers are also available via SSRN, RePEc, EconStor, and the German National Library (DNB).

Pages
40
ISSN (Print)
1866–3494
ESMT Working Paper

Cooperation in social dilemmas: The necessity of seeing self-control conflict

ESMT Working Paper No. 10-004 (R1)
Peter Martinsson, Kristian Ove R. Myrseth, Conny Wollbrant (2012)
Subject(s)
Ethics and social responsibility; Human resources management/organizational behavior; Management sciences, decision sciences and quantitative methods
Keyword(s)
self-control, pro-social behavior, public good experiment, conditional cooperation
JEL Code(s)
D01, D03, D64, D70
Individuals in a social dilemma may experience a self-control conflict between urges to act selfishly and their better judgment to cooperate. Pairing a public goods game with a subtle framing technique, we test whether perception of self-control conflict strengthens the association between self-control and cooperation. Consistent with our hypothesis, cooperative behavior is positively associated with self-control for individuals in the treatment that raised the relative likelihood of perceiving conflict, but not associated with self-control in the treatment that lowered the likelihood. These results help advance our understanding of the role of self-control in social interaction.

 

View all ESMT Working Papers in the ESMT Working Paper Series here. ESMT Working Papers are also available via SSRN, RePEc, EconStor, and the German National Library (DNB).

Pages
56
ISSN (Print)
1866–3494
ESMT Working Paper

When do consumers indulge in luxury? Emotional certainty signals when to indulge to regulate affect

ESMT Working Paper No. 12-06
Francine Espinoza Petersen (2012)
Subject(s)
Marketing
Keyword(s)
emotion, certainty, appraisal, affect regulation, indulgence, luxury consumption
Current theorizing suggests that the valence of an affective state alone cannot explain indulgent consumption but that this is contingent on whether indulging can improve a negative state or will not hurt a positive state. This research shows that when an emotion is associated with the appraisal of uncertainty (certainty), consumers infer that their affective state can (cannot) change. As a result, people in a negative affective state will indulge more when their affect is associated with uncertainty because indulging can help repair the negative state, but people in a positive affective state will indulge more when their affective state is associated with certainty because indulging will not hurt their positive state. Reconciling earlier research reporting apparently inconsistent results linking emotional valence, affect regulation, and indulgence, these findings suggest that the certainty appraisal of specific emotions is important in predicting indulgent consumption to regulate one’s affect. Implications are discussed.

 

View all ESMT Working Papers in the ESMT Working Paper Series here. ESMT Working Papers are also available via SSRN, RePEc, EconStor, and the German National Library (DNB).

Pages
17
ISSN (Print)
1866–3494
ESMT Working Paper

State aid modernization and its implications for the assessment of large investment projects: The relevance of market screens in the regional aid guidelines

ESMT Working Paper No. 12-05
Hans W. Friederiszick, Nicola Tosini (2012)
Subject(s)
Economics, politics and business environment
Keyword(s)
competition policy, regional state aid, subsidies, anti-competitive effects
JEL Code(s)
H81, L4, O25, R58
The Regional Aid Guidelines foresee specific screens for an in-depth assessment of Large Investment Projects (LIPs): an in-depth assessment is initiated if the market share of the aid beneficiary is above 25% or the investment results in a capacity expansion above 5% in a declining market. It is currently being discussed within the broader State Aid Modernization package and also due to a recent court ruling on the case Propapier whether these market screens should stay as they are. Based on a dataset of all LIP cases notified under the 2006 Regional Aid Guidelines, we evaluate those market screens and find that the screens do have power to identify problematic cases – cases with a below average expected aid effectiveness and aid measures targeting specific industries. We also find, however, that the market screens are affected by a severe implementation problem and, hence, do not help to shorten phase I investigations. From a conceptual perspective, they are also not capable of identifying some of the potentially most problematic regional State aid cases. Policy options are discussed.

 

View all ESMT Working Papers in the ESMT Working Paper Series here. ESMT Working Papers are also available via SSRN, RePEc, EconStor, and the German National Library (DNB).

Pages
25
ISSN (Print)
1866–3494
Working Paper

Strategic experimentation with private payoffs

GESY Discussion Paper No. 387
Paul Heidhues, Sven Rady, Philipp Strack (2012)
Subject(s)
Economics, politics and business environment
Keyword(s)
strategic experimentation, Bayesian learning, cheap talk, two-armed bandit, information externality
JEL Code(s)
C73, D83
Pages
29
ESMT Working Paper

When opposites hurt: Similarity in getting ahead in leader-follower dyads as a predictor of job performance evaluations

ESMT Working Paper No. 11-12 (R1)
Laura GuillĂŠn, Natalia Karelaia (2012)
Subject(s)
Human resources management/organizational behavior
Keyword(s)
getting-ahead similarity, leader-follower dyads, job performance evaluation, self-enhancement, 360-degree instruments
Status-seeking behaviors are linked to executive career progression, but do leaders appreciate being surrounded by followers eager to move up in the organizational hierarchy? Building on the self-enhancement theory, we propose that leaders with high self-assessed getting-ahead behaviors give better performance evaluations to subordinates who also have willingness to get ahead behaviors. In contrast, leaders with low self-assessed getting-ahead behaviors are quite reserved about the performance of subordinates high in the getting-ahead dimension. We also propose that overall, ambitious leaders evaluate more positively their followers’ performance than leaders with more modest desire to get ahead. We suggest that this effect is magnified when the status differential between the leader and the follower is reduced due to differences in age or hierarchical level (i.e., a younger leader or too few hierarchical levels between the leader and the subordinate). The results obtained by using polynomial regression and response surface techniques to analyze a sample of 138 leader-follower dyads supported our hypotheses showing a supervisor’s contextual performance ratings skew rooted in leaders’ desire to get ahead. We conclude by deriving the theoretical and practical implications of these findings.

 

View all ESMT Working Papers in the ESMT Working Paper Series here. ESMT Working Papers are also available via SSRN, RePEc, EconStor, and the German National Library (DNB).

Pages
35
ISSN (Print)
1866–3494
ESMT Working Paper

Is leadership a part of me? An identity approach to understanding the motivation to lead

ESMT Working Paper No. 11-04 (R1)
Laura GuillĂŠn, Konstantin Korotov, Margarita Mayo (2012)
Subject(s)
Human resources management/organizational behavior
Keyword(s)
motivation to lead, self-to-role comparisons, self-efficacy perceptions, identity
Drawing on identity and social comparison theories, we propose and test a model of motivation to lead based on two types of self-to-role comparisons (i.e., self-comparisons with specific leaders and with more abstract representations of the leadership role). We propose that these comparisons imply different identity verification purposes and have different consequences on the motivation of individuals. The results obtained by using structural equation models and response surface techniques among a sample of 180 executives support our predictions. We hypothesize and find that a perceived similarity with a significant leader has a positive effect on the motivation to lead and that this relationship is mediated by self-efficacy perceptions. We also find that the affective, but not the social-normative component, is higher when there is self-role congruence with respect to leadership dimensions such as “power” and “affiliation”. We discuss theoretical and practical implications for leadership and the subjective fit at work.

 

View all ESMT Working Papers in the ESMT Working Paper Series here. ESMT Working Papers are also available via SSRN, RePEc, EconStor, and the German National Library (DNB).

Pages
44
ISSN (Print)
1866–3494
ESMT Working Paper

How does obtaining intellectual property rights impact technology commercialization strategy for start-up innovators? Reconciling the effects on licensing vs. financing

ESMT Working Paper No. 12-03 (R1)
Simon Wakeman (2012)
Subject(s)
Technology, R&D management
Keyword(s)
intellectual property, licensing, financing, innovation, strategy
The importance of intellectual property (IP) rights for commercializing innovation is well established. Moreover, separate streams of literature have shown a positive relationship between IP rights and both product licensing and third-party (especially VC) financing. However, since raising third-party finance enables an innovating firm to continue commercializing its innovation alone, it is not clear how obtaining IP rights will impact the choice between licensing product rights and continuing to commercialize the product alone. This paper attempts to reconcile these two alternative effects of obtaining IP rights and the implications for commercialization strategy. The paper empirically examines the relationship between the status of the primary patent covering an innovation and whether the innovating firm’s licenses its innovation or raises external finance. The results show that while filing and allowance of the primary significantly increases the likelihood of raising finance at certain stages of the firm/product’s development, and thereby enable the firm to delay licensing, obtaining patent rights has a much larger, positive effect on licensing. While it is not possible to identify the drivers of these different effects from the empirical analysis, the theory suggests that patent filing may act as a signal to financial investors that enable early-stage firms to raise finance, but ultimately they are most valuable as appropriability mechanisms for facilitating financing.

 

View all ESMT Working Papers in the ESMT Working Paper Series here. ESMT Working Papers are also available via SSRN, RePEc, EconStor, and the German National Library (DNB).

Pages
40
ISSN (Print)
1866–3494