Bringing Technology to Market
Executive education program in English
Your profile
- You hold a leading position in a technology-driven, globally active B2B company
- You are responsible for generating business
Benefits
- Consortial program that brings senior managers with similar backgrounds from technology-driven companies together
- The right understanding, concepts, and tools for improving revenue generation in the global market
- Formation of international network of peers
Topics
- Tackling low-cost competition in global B2B markets
- Developing innovative business models
- Turning complex services into a profitable business
- Developing market-based controlling systems
- Optimizing decision making in sales and marketing processes
- Negotiating sales success
- Achieving sales excellence through leadership
- Handling different cultural and political frameworks
- Understanding the current drivers of market-oriented management