The true cost of (not) going green – The business of environmental sustainability
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But what does it take to gain industry compliance with ambitious international legislative goals for environmental sustainability? And what will it mean if we fail?
In episode #16 of Campus 10178, the ESMT Berlin podcast, we speak with Heike Hess of the International Association of Natural Textile Industry (IVN) and Alyssa Jade McDonald-Baertl, a former board member of the German Federation of Sustainable Economy (BNW). We discuss the great challenges of sustainability and green economy initiatives. These include encouraging a holistic approach to sustainable industry, demanding transparency in supply chain management, creating standards for green production, enforcing business compliance, and innovating for sustainable futures. Also in this paradigm shift: how we must educate diverse stakeholders on the strong business case (and the moral imperative) for going green.