Skip to main content
abstract of storytelling wavelength

Social media strategies – engaging Gen Z with authentic storytelling

Social media strategies have become increasingly important for businesses, as they offer the opportunity to engage with younger audiences, particularly Gen Z, in a deeply human-centered way.

Authentic storytelling plays a pivotal role in this process, allowing businesses to create meaningful connections and transform customer experiences.

In episode 31 of Campus 10178, the ESMT Berlin business podcast, host Tammi L. Coles speaks with Johanna Rüdiger, head of social media strategy in the culture and documentaries department at Deutsche Welle. Rüdiger's unique journey from traditional journalism to social media strategist highlights the evolving landscape of digital storytelling and its impact on businesses and journalism.

Rüdiger shares her insights on engaging Gen Z through authentic storytelling, emphasizing the importance of understanding their unique interests and online habits. The conversation explores the role of social media platforms like TikTok and Instagram in shaping digital storytelling and the future of business communication.

Listeners will gain valuable insights into adapting to social media trends, fostering brand loyalty, and strengthening connections with younger audiences. Rüdiger also offers practical advice for journalists, content creators, and businesses on creating authentic content that resonates with Gen Z.

Connect with Johanna Rüdiger and Deutsche Welle's social media channels to stay updated on the latest trends in digital storytelling and social media strategies.

Guest contact information

Johanna Rüdiger
Head of Social Media Strategy, Culture and Documentaries Department
Deutsche Welle

Instagram: @johannarudiger
TikTok: @johannaruediger 

About Campus 10178

Campus 10178 is Germany’s #1 podcast on the business research behind business practice. Brought to you each month by ESMT Berlin, the 45-minute show brings together top scholars, executives, and policymakers to discuss today’s hottest topics in leadership, innovation, and analytics. Campus 10178 – Where education meets business.