Rebranding ESMT
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This refreshing transformation includes a new logo, tagline, and color scheme that reflect our progressive outlook while paying homage to our roots in Berlin’s history.
In the latest episode of Campus 10178 podcast, guests Jeanne M. Gaebler, deputy director of corporate communications at ESMT, and Andy McLane, creative director of Anything is Possible, detail the unique risks and opportunities of rebranding ESMT. They discuss what the new tagline, “Business as Unusual,” reflects of ESMT’s future focus, and the process by which the new corporate identity was developed. Following on extensive collaboration with and listening to key stakeholders, including faculty, alumni, and students, the two share lessons about the importance of asking the right questions, being open to different ideas, and building trust with creative partners.