The future of fashion – between sustainability and desirability
Ina Budde is the co-founder and CEO of circular.fashion, a sustainability-focused agency in fashion and textiles. After she studied fashion design, she soon realized that she didn’t want to contribute to “business as usual” in the sector. Hannes Gurzki is a program director at ESMT and an expert for branding, marketing, strategy, and luxury. After studying music and business, he worked in consulting with a number of luxury brands. Together, our guests discuss future challenges in fashion, how the industry can become more sustainable, and what luxury and sustainability have in common.