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The future of fashion – between sustainability and desirability

Ina Budde is the co-founder and CEO of, a sustainability-focused agency in fashion and textiles. After she studied fashion design, she soon realized that she didn’t want to contribute to “business as usual” in the sector. Hannes Gurzki is a program director at ESMT and an expert for branding, marketing, strategy, and luxury. After studying music and business, he worked in consulting with a number of luxury brands. Together, our guests discuss future challenges in fashion, how the industry can become more sustainable, and what luxury and sustainability have in common.

About Campus 10178

Campus 10178 is Germany’s #1 podcast on the business research behind business practice. Brought to you each month by ESMT Berlin, the 45-minute show brings together top scholars, executives, and policymakers to discuss today’s hottest topics in leadership, innovation, and analytics. Campus 10178 – Where education meets business.