Vlada Pleshcheva received her PhD in Economics with a focus on empirical and quantitative methods in marketing at the Humboldt University of Berlin. In her research, she studied and modeled consumer purchase behavior and the decision-making process, applying various methods of quantitative analysis and machine learning. Her teaching experience encompasses the development, delivery, and assistance of undergraduate and master's classes at the Humboldt University of Berlin, the Ural State University (Russia), and blended MBA courses at ESMT Berlin. In addition to her academic and teaching expertise, Vlada gained practical experience in the business field as an analyst, consultant, and project manager in data science, market research, and business intelligence.