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Journal Article

Information supply on the internet: An analysis of supplier behaviour and consequences for customer decision making

International Journal of Management and Decision Making 4 (2–3): 161–177

Mario Rese, Gernot Gräfe (2003)

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Subject(s)

Marketing

Keyword(s)

information medium, internet, market transparency, information quality, supplier behaviour, economics of information, game theory

Volume

Journal Pages

161–177

Journal Article

Relationship Marketing and Customer Satisfaction: An Information Economics Perspective

Marketing Theory 3 (1): 97–117

Mario Rese (2003)

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Subject(s)

Marketing

Keyword(s)

customer retention, customer satisfaction, economics of information theory

Volume

Journal Pages

97–117

Journal Article

Erhöhte Markttransparenz durch das Internet? Eine informationsökonomische Analyse des Anbieterverhaltens bei der Bereitstellung von Informationen

Die Unternehmung 56 (5): 333–354

Mario Rese, Gernot Gräfe (2002)

Subject(s)

Marketing

Keyword(s)

Informationsökonomik, Informationsmedium Internet, Markttransparenz, Beschaffungsinformationen, Informationsqualität, Anbieterverhalten, Spieltheorie

Volume

Journal Pages

333–354

Journal Article

CRM - Dichtung und Wahrheit auf Business-to-Business-Märkten

Thexis 19 (1): 19–22

Mario Rese (2002)

Subject(s)

Marketing

Volume

Journal Pages

19–22