Publication database | ESMT Berlin

0

Filter

Filtered by

Academic articles ×

Academic articles Practitioner articles Working papers Books Book chapters Case studies Other publications

Journal Article

Relationship Marketing and Customer Satisfaction: An Information Economics Perspective

Marketing Theory 3 (1): 97–117

Mario Rese (2003)

Go to external Page/Article

Subject(s)

Marketing

Keyword(s)

customer retention, customer satisfaction, economics of information theory

Volume

3

Journal Pages

97–117

Journal Article

Erhöhte Markttransparenz durch das Internet? Eine informationsökonomische Analyse des Anbieterverhaltens bei der Bereitstellung von Informationen

Die Unternehmung 56 (5): 333–354

Mario Rese, Gernot Gräfe (2002)

Subject(s)

Marketing

Keyword(s)

Informationsökonomik, Informationsmedium Internet, Markttransparenz, Beschaffungsinformationen, Informationsqualität, Anbieterverhalten, Spieltheorie

Volume

56

Journal Pages

333–354

Journal Article

CRM - Dichtung und Wahrheit auf Business-to-Business-Märkten

Thexis 19 (1): 19–22

Mario Rese (2002)

Subject(s)

Marketing

Volume

19

Journal Pages

19–22

Contact us

ESMT Berlin
Schlossplatz 1
10178 Berlin, Germany
Phone: +49 30 212 31 0
Info@esmt.org

Contact us

ESMT Berlin
Schlossplatz 1
10178 Berlin, Germany
Phone: +49 30 212 31 0
Info@esmt.org

Information

Newsletter

Stay up-to-date with information and events from around the school.

Newsletter

Stay up-to-date with information and events from around the school.

© 2024-2026 ESMT Berlin