The BTM Center profits from an exclusive network of managerial and academic experts who regularly meet in a confidential environment to discuss the most pressing issues of industrial companies, evaluate trends and changes that may disrupt their businesses, and assess counteractions to either avoid or absorb potential losses.
Mission Statement
The BTM Center was established to foster interaction between business science and management practice. It profits from a strong community of business experts committed to the success of industrial companies in global markets and delivers cutting-edge knowledge on issues concerning current and future business developments.
Olaf Plötner, Director, BTM Center
- focuses on the strategies of industrial champions in global markets
- generates and disseminates solid, practicerelevant know-how based on research and collaboration with senior executives from leading industrial companies
- develops pertinent research publications and case studies
- transfers knowledge via executive education and consulting
- Bringing digital offerings to industrial markets
- Revising sales roles when introducing complex service solutions
- Fostering multi-channel sales strategies
- Building corporate structures in times of deglobalization
- Succeeding in low-price market segments
- Establishing premium brands in B2B markets
- Avoiding traps in performance-based pricing
- Assessing the future success of today’s customers
Our flagship program “Bringing Technology to Market” has been designed to provide managers in technology-driven B2B markets with the knowledge and concepts they need to develop growth plans and mitigate risk. Responding to the demands of the global business world, the three program modules will comprise an international group of participants and be run in the three major business regions of the United States, China, and Europe.