Analytics Student Project
Turn data into decisions in a real-world consulting project
The Analytics Consulting Project (ACP) gives you the opportunity to work directly with companies to solve real, data-focused business problems.
Offered in the second year of the Master in Analytics and Artificial Intelligence (MAAI) curriculum, this hands-on experience lets you join a team of fellow students and collaborate with a corporate partner to define a problem, analyze real-world datasets, and develop actionable solutions. With guidance from ESMT faculty and industry professionals, you’ll present your findings and recommendations to the company at the end of the project.
The ACP helps you refine your technical expertise, problem-solving skills, and business acumen while gaining valuable exposure to industry challenges.
How the ACP works
During the ACP, you'll navigate each stage of your project with guidance from ESMT faculty.
You'll start by setting objectives, then analyze data, and ultimately deliver your insights and solution to the corporate partner.
1. Set research objectives
Define the business challenge, identify key information needs, and align on the analytical approach with your corporate partner.
2. Collect data
Source relevant data from company records, market research, surveys, interviews, or experiments to support your analysis.
3. Analyze data
Apply machine learning, statistical modeling, and data processing techniques to uncover patterns, test hypotheses, and generate insights.
4. Present insights & recommendations
Translate findings into clear, actionable recommendations, create compelling visualizations, and deliver solutions to the partner company.
Why participate in the Analytics Consulting Project?
Thriving in today’s business world requires more than technical skills — it’s about using data to drive smart decisions. The ACP helps you develop the analytical, communication, and problem-solving abilities needed to turn insights into impact while building valuable industry connections.
Master data-driven decision making
Learn how to go beyond the numbers and translate raw data into strategic recommendations.
Work with real company data to uncover underlying business challenges, diagnose inefficiencies, and develop AI-driven solutions that shape corporate strategy. You’ll design experiments, run A/B tests, and apply predictive analytics to optimize pricing, forecast demand, and enhance customer segmentation, ensuring businesses make smarter, data-driven decisions.
Develop higher-level communication skills
Present your findings and solutions to the partner company and sharpen your ability to convey complex analytics to business leaders.
You’ll learn to structure reports, create compelling data visualizations, and tailor insights for different audiences, ensuring your recommendations lead to real impact.
Gain hands-on consulting experience
Collaborate with a corporate partner on a real business challenge, applying AI and analytics in a professional setting.
You’ll tackle complex data problems, refine your problem-solving skills, and learn to manage stakeholder expectations. Whether you're pursuing a role in data science, AI strategy, or business analytics, the ACP gives you the practical expertise employers look for.
Grow your professional network
Working closely with corporate partners, your peers, and industry professionals lets you gain firsthand exposure to company operations while building valuable relationships. These connections can provide insider industry insights, career guidance, and potential job opportunities that support your long-term growth.
