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July 11, 2024

Business. Still built on honesty, transparency & affordability? | Sebastian Herz | TEDxESMTBerlin

Customer demands have changed rapidly in recent decades.
| July 11, 2024

Today, they seek lower prices, higher quality, and sustainability. In this talk, Sebastian Herz explores the potential for building a business that revolutionizes the market by educating customers, embracing full transparency, and offering more affordable products. He raises the question: Is it possible to compete against big brands that charge significantly more?

Sebastian Herz is co-founder of Zignify Global Product Sourcing.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx.

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