Design Thinking and Corporate Change
EXECUTIVE EDUCATION PROGRAM IN ENGLISH
Your profile
- Managers and executives eager to learn and implement new processes and tools of customer-centricity, both within their organizations as well as when they are in contact with their external customers and users of their products and services.
Benefits
- Get acquainted with the principles of Design Thinking and familiarize yourself with the major steps of this process: understanding the needs of internal and external customers and gaining empathy for them, conducting interviews, implementing creativity methods, as well as prototyping and testing.
- Enhance your ability to trigger user-centered innovation in the managerial practices of your firm.
- Receive practical advice on how to establish networks of like-minded people and refine your communication skills to convince your peers across hierarchies.
Topics
- The changing landscape of innovation: customer centricity as the driving factor
- Applying Design Thinking methods to a real challenge from the business world
- Conducting interviews with customers and stakeholders
- Tools for implementing organizational change: discussion of potential hurdles and pitfalls
- Communication techniques and best practices of stakeholder management
- Communicating change stories and dealing with resistance
- Gaining insights from users of products and services
