Design Thinking and Corporate Change
Ran in cooperation with HPI Academy (Hasso Plattner Institute), this hands-on design thinking course will equip you with the methods of Design Thinking to help you implement dynamic, customer-focused and goal-oriented innovations at your organization.
- Learn how to develop a holistic customer experience based on the principles of design thinking
- Get practical experience using a design-thinking-approach to understand how it can improve ideas within the entire corporate value chain
- Develop strategies to implement and defend innovations in the face of resistance.
Key facts
Your profile
- You are a manager or executive eager to learn and implement new processes and tools of customer-centricity, both within your organizations as well as when you are in contact with their external customers and users of their products and services.
Program Highlights
- ESMT’s Design Thinking course allows you to explore the principles of Design Thinking and understand the major steps involved when applying it practically.
- Learn how the needs of internal and external customers should be considered, how to gain empathy for them, conduct interviews, implement creativity methods, prototype and test.
- Enhance your ability to trigger user-centered innovation in the managerial practices of your firm.
- Receive practical advice on how to establish networks of like-minded people and refine your communication skills to convince your peers across hierarchies.
Topics
- The changing landscape of innovation: customer centricity as the driving factor
- Applying Design Thinking methods to a real challenge from the business world
- Conducting interviews with customers and stakeholders
- Tools for implementing organizational change: discussion of potential hurdles and pitfalls
- Communication techniques and best practices of stakeholder management
- Communicating change stories and dealing with resistance
- Gaining insights from users of products and services
Downloads
Design Thinking and Corporate Change
Bianca Schmitz
Jens Weinmann
Ulf Schäfer
Flavia Bleuel
Anneke Siedke
I highly recommend this course to enhance your skills in design thinking and change management.
Attending the Design Thinking and Change Management course at ESMT was an incredibly inspiring experience. The practical approach, where we immediately applied the knowledge with a real company, made the learning process engaging and memorable. Ulf Schäfer's presentation on change management was a highlight, inspiring me to implement the practices in my job and even make a career change. I enrolled in the Executive MBA program at ESMT and relocated to Berlin, a life-changing decision.
The HPI Academy, together with ESMT, manages to set up a unique training concept through the combination of professionalism and close cooperation with the corporate world.
The smooth organization and innovative implementation of the workshops is noticeable and so is the involvement of important collaboration partners. In my opinion, this kind of involvement is essential as it gives workshop participants the opportunity to not only develop their skills within a “vacuum”, but to build them up and actually test them using practical use cases.
Earn Your Postgraduate Diploma
This program can be taken as part of the Postgraduate Diploma in Management curriculum.
Need more information?
Contact our program advisors:
- Fill out our Request Information form
- Phone: +49 30 21231 1490
- Email: bd@esmt.org
