Willkommen in unserem Knowledge Hub - Ihre erste Anlaufstelle für Insights aus Lehre und Forschung an der ESMT Berlin. Entdecken Sie kuratierte Inhalte zu verschiedenen Themen, die Ihre persönliche und berufliche Entwicklung unterstützen. Overview Research Insights Blog Podcast Video Overview Research Insights Blog Podcast Video Research Insights AuthorESMT Berlin Nan Guo Jarek Kulik, Global Online MBA, Class of 2025Elise Most, Master in Global Management, Class of 2025Tarek AbughaidaMayowa AdegbileYalcin AkcayChika AnanabaLola AttenbergerMichael BackesGeorg BeckerÖzlem Bedre-DefolieOliver BehrAlexander BernerAlexandre BezzeraCB BhattacharyaAlexander Boether Edward W. BoonMatthew S. BothnerTamer BoyaciChristoph BurgerClaire CardyGianluca CarnabuciBikramjit ChakrabartyDmitry ChervyakovGeoff ChurchErnesto CiorraTammi L. ColesGiacomo CorneoPaola CriscuoloLinus DahlanderJon DemiglioAnnette DésiAmelie EckersleyBaris EfeMohamed ElmasryHilde D. EngelenAntony FroggatDaniel FröhlichJeanne M. GaeblerGeorg GarlichsJoachim GassenSandro GayckenSandro GayckenSandro GayckenMartin GoossenGeorg von GraevenitzNora GrasselliThorsten GrohsjeanHannes GurzkiJoscha GussmannBülent GögdünJohannes HabelLukas HafnerJan U. HagenDietmar HarhoffSitong HeKarin HoislMercedes HossHarald HungenbergMandy HübenerViktor JarotschkinRajshri JayaramanLars Bo JeppesenHenna JoshiLin JunkaiOgbogu KaluKatja KisselevaStephanie KluthMalcolm D. KnightDonata KorenKonstantin KorotovRyan KrogAndreas KuhlmannViktoriia KulishMartin KuppMagdalena KuropatwinskaJames LamThorsten LambertusZhike LeiAshley LightfootAlly Lin Yuling LiuMaria LondonoMalte LorenzGianna Di LorenzoStefan MaisnierCveta MajtanovicOlga MelekhinaStella Shen MengwenCatherine MitchellDanni MohammedEric MorrowElise MostGloria MotopuMaximilian A. MüllerKateryna NadtochiyJan Sebastian NimczikSiobhan O'MahonyPer OlssonOIivia de PaeztronFrancine Espinoza PetersenJan Pieter KrahnenHenning PiezunkaVlada PleshchevaOlaf PlötnerCarolin PuppelEric QuintaneJosefine RaaschJoanna RadekeJoanna RadekeAparajith RamanMyriam RapiorDebraj RayPhilipp RichardJörg K. RitterJörg RochollDavid RonayneJulian RungeLars-Hendrik RöllerMaryna SalomatinaAmmon SalterChristian SandangerHenry SauermannMichael SchaererMartin SchallbruchBianca SchmitzMartin SchweinsbergThomas SellhornESMT Video SeriesMerih SevilirJeein ShinIsabel SkierkaAshok SomLeif SteenCatalina Stefanescu-CuntzeIsolde StephanAshly StüsserBulingzi SuPeng SunRoderick SwaabNazlı SönmezLiza TabliashviliPunit ThakkarGrid ThomaMarcel ThumRoselva TunstallMartin UngerFabian UngerFrancis de VéricourtStefan WagnerLucas WallMartin WallinShing-Yi WangShouqiang WangJens WeinmannBethan WilliamsLaurence WilsonQunfei WuJoachim WuermelingQiao ZhangJan Zimmermann ThemaLeadership developmentBusiness managementDigital societyAI and machine learningEducation and researchResearch and development (R&D)EconomicsTechnology managementEntrepreneurship and innovationSustainable developmentNegotiation and strategyHR and labor managementCybersecurityOperations and supply chain managementDiversity and inclusionOrganizational behaviorError and crisis managementInvestmentConsumer goods and retailBanking and financeCorporate responsibility and sustainabilityStudents and alumniEnergy industryIT and telecommunicationsChange managementCorporate Responsibility and EthicsPricingAdmissionsCareerDeepTech InnovationPart-time MBA insightsExecutive Education insightsFull-time MBA insightsGlobal Online MBA insightsMSc insights The vicious circle of customer loyalty link Business management The vicious circle of customer loyalty See more 7 ‘must do’s’ for successful luxury goods marketing link Consumer goods and retail 7 ‘must do’s’ for successful luxury goods marketing See more Error management: Not just a wing and a prayer link Error and crisis management Error management: Not just a wing and a prayer See more When goods-based companies turn to consulting link Negotiation and strategy When goods-based companies turn to consulting See more Innovating towards your customers' future needs link Entrepreneurship and innovation Innovating towards your customers' future needs See more Companies failing to tap full potential of crowdsourcing link Entrepreneurship and innovation Companies failing to tap full potential of crowdsourcing See more Have you placed your bets on the winners? link Research and development (R&D) Have you placed your bets on the winners? 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