ESMT Knowledge Hub

Willkommen in unserem Knowledge Hub - Ihre erste Anlaufstelle für Insights aus Lehre und Forschung an der ESMT Berlin. Entdecken Sie kuratierte Inhalte zu verschiedenen Themen, die Ihre persönliche und berufliche Entwicklung unterstützen.

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Research Insights

Innovation pathways for luxury brands – evolution or reinvention? link

Consumer goods and retail

Innovation pathways for luxury brands – evolution or reinvention?

Want your customer’s attention? Lower its cost. link

Consumer goods and retail

Want your customer’s attention? Lower its cost.

The customer is not always king link

Consumer goods and retail

The customer is not always king

The economics of the money-back guarantee link

Consumer goods and retail

The economics of the money-back guarantee

7 ‘must do’s’ for successful luxury goods marketing link

Consumer goods and retail

7 ‘must do’s’ for successful luxury goods marketing

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Research Insights

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Hi! I’m ESME. I can help you explore ESMT’s degree and executive education programs and find the option that best fits your goals.

Research Insights

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ESME Program Finder

Hi! I’m ESME. I can help you explore ESMT’s degree and executive education programs and find the option that best fits your goals.