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ESMT Open Lecture with George Yip

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Lessons from China’s innovators

 

For years, Chinese innovators have left their mark on the global market. From Huawei to Haier, from Alibaba to Cheetah Mobile, Chinese entrepreneurs have developed new technologies and business models at an astonishing rate. In this ESMT Open Lecture, George Yip, Emeritus Professor of Marketing and Strategy at Imperial College Business School in London, presents his book “Pioneers, hidden champions, change makers, and underdogs. Lessons from China’s innovators.”  He explores the factors of success of Chinese companies and explains the four different types of innovators in China. He shows their competitive strategies, how they drive innovation, and what guides them in the decisions they make. What is the difference between pioneers, hidden champions, underdogs, and change makers? What makes them unique? How do they act at an international level? What can we learn from them?


Wednesday, June 19, 2019
18:00 p.m.

“Lessons from China's innovators”
ESMT Berlin, Schlossplatz 1, 10178 Berlin
Speaker: George Yip, Emeritus Professor of Marketing and Strategy, Imperial College Business School, London
Moderator: Nan Guo, Program Director, ESMT Berlin


About the speaker

George Yip is an expert on China innovation and strategy, having conducted research about China for over 20 years and served on the faculty of the top Chinese business school,  China Europe International Business School (CEIBS), from 2011 to 2016. Previous academic positions include Dean of Rotterdam School of Management, Erasmus University; and at Harvard, UCLA, Cambridge Judge, and London Business School. Previous business positions include Vice President and Director of Research & Innovation at Capgemini Consulting, senior manager at Price Waterhouse (USA), manager at Unilever, and various boards. Author or co-author of Pioneers, Hidden Champions, Change Makers, and Underdogs: Lessons from China's Innovators (2019), China’s Next Strategic Advantage: From Imitation to Innovation (2016), Strategic Transformation (2013), Managing Global Customers (2007), Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region (1998), and Total Global Strategy (1992 and 2012).

 

 


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