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Journal Article

Multistage intermediation in display advertising

Manufacturing and Service Operations Management 23 (3): 714–730
Santiago R. Balseiro, Ozan Candogan, Huseyin Gurkan (2021)
Subject(s)
Management sciences, decision sciences and quantitative methods
Keyword(s)
Intermediary problems, mechanism design, internet advertising, extensive form games, second-price auction, multi-stage intermediation
We consider a setting where online advertisers seek to acquire impressions from an advertising exchange through a multi-tier network of intermediaries, and study the mechanisms offered by the ad exchange and intermediaries when the advertisers’ values are private. As opposed to traditional manufacturer/retailer settings, intermediaries in display advertising auction off contingent goods which they only purchase when downstream buyers have signaled interest. Thus motivated, we determine how intermediaries should bid on behalf of their customers in the mechanism of an upstream intermediary and study how the structure of the intermediation network affects the profits of its participants. We provide a game theoretic model to study the mechanisms offered by the ad exchange and intermediaries within a practically relevant class of mechanisms. We characterize a subgame perfect equilibrium of the game among intermediaries and the seller, and show that the equilibrium mechanisms have a simple and appealing structure: intermediaries bid the virtual value associated with the maximum downstream report in the upstream intermediary’s mechanism, whenever this quantity is positive. We show that economic incentives are not necessarily aligned along the network and the position in the intermediation network has a significant impact on the profits of the intermediaries. Besides, we analyze the impact of different network structures on the seller’s revenue and investigate whether intermediaries have an incentive to merge horizontally or vertically.
Copyright © 2020, INFORMS
Volume
23
Journal Pages
714–730
ISSN (Online)
1526–5498
ISSN (Print)
1523-4614
Online article

The four ways of organizing Innovation

European Business Review
Christoph Burger, Christoph Räthke, Bianca Schmitz, Jens Weinmann (2021)
Subject(s)
Entrepreneurship; Strategy and general management
Keyword(s)
innovation, innovation practice, targeted innovation, incremental innovation, disruptive innovation, accelerator, entrepreneurship, open innovation, venture capital, company builder, stage gate, acquisitions, joint ventures, hackathon, corporate bootleg
Journal Article

Gefährlich Trugbilder: Automation Surprise und die Bedeutung der Kommunikation im Cockpit [Dangerous illusions: Automation surprise and the importance of communication in the cockpit]

Flugsicherheit: Fachliche Mitteilung für fliegende Verbände 1: 18–22
Jan U. Hagen, Tommaso Arcangeli (2021)
Subject(s)
Human resources management/organizational behavior
Keyword(s)
Automation, communication, team interaction, leadership
Automation Surprise or Ambiguous Cockpit Information manifests itself as a miscommunication between man and machine and may lead to serious incidents and accidents. Focusing on factual communication between crew members as well as using training scenarios that specifically address the lesser known, less critical malfunctions may prepare pilots for dealing with losses in automation.
With permission of the German Armed Forces Aviation Office (Luftfahrtamt der Bundeswehr)
Journal Pages
18–22
Book

Framers: Human advantage in an age of technology and turmoil

New York: Dutton Books
Kenneth Cukier, Viktor Mayer-Schönberger, Francis de Véricourt (2021)
Subject(s)
Diversity and inclusion; Economics, politics and business environment; Health and environment; Information technology and systems; Management sciences, decision sciences and quantitative methods; Strategy and general management; Technology, R&D management
Keyword(s)
Decision science, Artificial Intelligence, cognitive psychology
From pandemics to populism, new weapons to the rise of artificial intelligence, and gaping inequalities to climate change, humanity faces unprecedented challenges that threaten our very existence. In FRAMERS: Human Advantage in an Age of Technology and Turmoil, the authors offer a reason to be optimistic: humans have a unique ability to frame—or think in mental models—and so come up with solutions that meet our moment in history.

To frame is to make a mental model that enables us to see patterns, predict how things will unfold, and make sense of new situations. Frames guide the decisions we make and the results we attain. People have long focused on traits like memory and reasoning leaving framing all but ignored. But with computers becoming better at some of those cognitive tasks, framing stands out as a critical function—and only humans can do it. This book is the first guide to mastering this innate human ability.
Framers shows how framing is not just a way to improve how we make decisions in the era of algorithms—but why it will be a matter of survival for humanity in a time of societal upheaval and machine prosperity.
Pages
272
ISBN
978-0593182598
Commentary

Are Facebook and its new oversight board up to the task when it comes to health misinformation?

Israel Public Policy Institute
Henning Christian Lahmann (2021)
Subject(s)
Ethics and social responsibility; Health and environment; Information technology and systems
Keyword(s)
misinformation, health information, disinformation, social media, facebook, oversight board, freedom of expression, pandemic, covid-19
The article examines the first decisions issued by Facebook's newly established Oversight Board that deal with the exacerbating problem of health misinformation. In this context, it is questioned whether the Board's applied standard of 'imminent harm' is suitable for the problem at hand given the viral proliferation of potentially consequential false and misleading information about public health policies amid a pandemic.
Journal Article

How to manage ‘invisible transitions' in leadership

MIT Sloan Management Review
Ingo Marquart, Nora Grasselli, Gianluca Carnabuci (2021)
Subject(s)
Diversity and inclusion; Human resources management/organizational behavior; Strategy and general management
Keyword(s)
Career change, COVID-19 resources, leadership development
Taking on a substantial new role without a change in title or authority is hard, but there are ways to manage this transition.
Online article

May the 4th be with you: Preparing your sales team for the new industrial revolution

Forbes India
Bianca Schmitz, Aparajith Raman (2021)
Subject(s)
Information technology and systems; Strategy and general management; Technology, R&D management
Keyword(s)
Industry 4.0, selling digital innovation, B2B sales, B2B strategies, digital transformation
In an age where manufacturers are challenged to increase production with fewer resources and get their finished products to market sooner, mature manufacturing systems envisioned by I4 promise to rev up production lines, help turn out goods faster, and crunch delivery times and cost .
Journal Article

Categories, attention, and the impact of inventions

Strategic Management Journal 42 (5): 992–1023
Balázs Kovács, Gianluca Carnabuci, Filippo Carlo Wezel (2021)
Subject(s)
Strategy and general management; Technology, R&D management
Keyword(s)
Category contrast, invention, patents, search, attention
Research Summary
Whereas prior innovation and strategy literature studied how attentional and search dynamics influence the creation of inventions, we examine how these same processes affect the impact of inventions after their creation. We theorize that inventions classified in “high‐contrast” technological categories garner more attention by potential users and, hence, accrue more citations than otherwise‐equivalent inventions classified in “low‐contrast” categories. We test this hypothesis via three studies. First, we estimate citation‐count models among all USPTO patents granted between 1975 and 2010. Second, we conduct a “twin patents” test comparing inventions patented both at the USPTO and at the EPO. Third, we examine minute‐by‐minute search logs from a sample of USPTO examiners. These studies support our hypothesis and extend current understandings of attentional and search dynamics in the innovation process.

Managerial Summary
Patents that receive more citations tend to have greater economic value and greater impact on future technological developments. We show that the number of citations a patent receives does not only depend on its inherent technological value, but also on seemingly neutral classification decisions affecting the likelihood that it will be noticed by potential future users. We test our arguments via three related studies. Our results demonstrate that inventions classified in “high‐contrast” technology classes garner considerably more attention – and hence citations – than twin‐inventions classified in “low‐contrast” classes. The key managerial implication is that, whenever feasible, nudging an invention towards higher‐contrast classes will increase its future worth. The key policy implication is that maximizing categorical contrast across technology classes will help users identify relevant prior patents.
© 2021 Strategic Management Society
Volume
42
Journal Pages
992–1023
Journal Article

How open is innovation? A retrospective and ideas forward

Research Policy 50 (4): 104218
Linus Dahlander, David M. Gann, Martin W. Wallin (2021)
Subject(s)
Technology, R&D management
Keyword(s)
Appropriability, complementary assets, openness, innovation, open innovation, review, content analysis
This paper sheds fresh light on our 2010 paper How Open Is Innovation by taking into consideration notable developments in innovation over the last decade. The original paper developed four types of openness: sourcing, acquiring, selling, and revealing. Reflecting on important technological, organizational, and societal changes in the past decade, we highlight how these changes prompt novel questions for open innovation. While the core features of the original framework still stands, there are many new questions that have emerged in recent years. We end by chartering a path for future research that emphasizes opportunities, costs and tradeoffs between different modes of open innovation, the need to better understand the nature of data, new organizational designs and legal instruments, and multilevel aspects and relationships that affect the extent and nature of openness.
With permission of Elsevier
Volume
50
Journal Pages
104218
Online article

In the spotlight: What Hollywood can teach today's business leaders about virtual meetings

Forbes
Nora Grasselli, Geoff Church, Bethan Williams (2021)
Subject(s)
Human resources management/organizational behavior
Keyword(s)
Leadership, global virtual teams, remote work, communication
In our respective fields as a management educator and actor-turned-executive-coach, we have accrued decades of experience in training business professionals to enhance their stage presence at work. When remote working became the rule rather than the exception, we came together to explore what the multi-million-dollar performing arts industry can teach us about mastering virtual communication.
ISSN (Print)
0015-6914