Publication records

Das Aufbrechen traditionell vertikal integrierter Wertschöpfungsketten wird für deutsche Banken zu einer Notwendigkeit im Erhalt um die Wettbewerbsfähigkeit. Sie folgen damit der Industrie, wo führende Unternehmen wie BMW oder Siemens in den vergangenen Jahren durch Fokussierung und gezieltes Outsourcing die Produktivität und Kostenposition deutlich verbessern konnten. Auch wenn die ersten Maßnahmen im Finanzdienstleistungsbereich noch bescheiden ausgefallen sind, ist die zunehmende Dynamik dieses Prozesses deutlich erkennbar.Das vorliegende Buch informiertüber die neuen Konzepte in der Finanzdienstleistungsindustrie und bietet Lösungsansätze zur nachhaltigen Positionierung von Retail Banking, IT-Management, Transaction Banking, Kreditwesen, Asset Management und Sanierungsmanagement.

On July 29, 2004 the German Football Association (Deutscher Fußballbund; DFB) announced that Jürgen Klinsmann had been chosen to prepare the national soccer team for the World Cup, to be held in Germany in the summer of 2006. The public responded to this announcement with a great deal of surprise and skepticism; two years later - on July 11, 2006 - it would respond to Klinsmann's announcement that he would not renew his contract with even greater regret. During the two years in which Klinsmann led the team, Germany experienced a soccer revolution. True, the team and Klinsmann's staff had not realized Klinsmann's goal of winning the World Cup; the Germans came third. But in this period Klinsmann would succeed, despite considerable resistance, in introducing major reforms. He would steer a team that had hit rock-bottom both psychologically and technically back to a world-class level. The soccer team's appearance on and off the field galvanized ordinary Germans and contributed significantly to the World Cup's huge success: all its games were sold out; the mood was euphoric in the stadiums, in the public viewing areas set up in many cities, and in the streets; hundreds of thousands of Germans and foreign fans celebrated together; and images of a friendly, open Germany circulated around the world, correcting the cliche about dour Germans.

A pdf file of this working paper may be available at INSEAD.

This paper investigates situations where a sizable sub-set of consumers prefer an inferior (dominated) offer made by an established brand to a superior (dominating) offer made by a less-established brand. Established brands are those for which consumers hold more confident beliefs concerning overall quality. Through a series of eight experiments, we test the hypothesis that the preference for a dominated established brand is linked to ambiguity aversion, a seemingly unrelated pattern of choice behavior between monetary gambles. We first show a correlation between ambiguity aversion and the preference for dominated established brands. We then demonstrate that the preference for established brands is enhanced when ambiguity aversion is made more salient in unrelated preceding choices. To further study the ambiguity-reducing properties of established brands, the last experiments assign brand names to monetary gambles, and it appears that (a priori unrelated) established brand names increase the likelihood of choosing ambiguous gambles. Overall, this research argues that brand equity for longstanding brands derives (at least in part) from consumers' tendency to avoid ambiguity.

 

View all ESMT Working Papers in the ESMT Working Paper Series here. ESMT Working Papers are also available via SSRN, RePEc, EconStor, and the German National Library (DNB).