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ESMT Case Study

Voith Paper: Transforming sales costs into consulting revenue

ESMT Case Study No. ESMT-509-0095-1
Subject(s)
Marketing
Keyword(s)
B2B marketing, competitive strategy, from product to service business, customer management, organizing the sales force
Voith Paper, one of the two big international suppliers of premium, technically complex machines for paper production, has to improve its profitability. This also affects Mr. Kohl, senior sales executive of the product division with the highest turnover. He, however, does not want to save the additional millions through cost or personnel reduction. Instead, he plans to sell the consulting services of his sales engineers and thus meet the financial target.
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ESMT Working Paper

Demography vs. context: A cross-country survey of the willingness to rely on trust in business partnerships

ESMT Working Paper No. 09-005
Published in Journal of World Business 2016 The PDF was removed.
Francis Bidault, José de la Torre, Stelios H. Zanakis (2009)
Subject(s)
Strategy and general management
Keyword(s)
inter-organizational trust, willingness to rely on trust, trustworthiness, contractual safeguards, international joint ventures, business partnerships, international business
JEL Code(s)
M16
We explore the determinants of the willingness to rely on trust in a business partnership where both partners are at risk. By focusing on the willingness to rely on trust (WTRT) we reduce the methodological challenge of perception-based approaches where trust is measured as an expectation on the partner's behavior. Executives in several countries were presented with a proposal for a business partnership and were asked about the level of safeguards they would require in the agreement, their main concerns as to future conditions, and to what extent their views would be affected by several behaviors and/or events. Twelve hypotheses are tested using path analysis and multiple/hierarchical regressions. Whereas our findings confirm prior results on differences in the propensity to trust between nationalities, they suggest that several organizational, functional and contextual variables mediate their impact in determining WTRT in inter-organizational ventures. Among these are the partners' cultural proximity, their concerns about business risk, and two organizational demographics regarding the size of the organization. In addition, we found that sensitivity to external information on partner's benevolence and the respondent's education and industry affected WTRT significantly.

 

View all ESMT Working Papers in the ESMT Working Paper Series here. ESMT Working Papers are also available via SSRN, RePEc, EconStor, and the German National Library (DNB).

Pages
37
ISSN (Print)
1866–3494
Book Chapter

Corporate responsibility in marketing

In Mainstreaming corporate responsibility, edited by N. Craig Smith, Gilbert Lenssen, 354–363. West Sussex: Wiley.
CB Bhattacharya, Sankar Sen (2009)
Subject(s)
Marketing
Keyword(s)
CR, CSR, marketing, stakeholders, customers, consumers
Secondary Title
Mainstreaming corporate responsibility
Pages
354–363
ISBN
978–0–470–75394–1
ESMT Working Paper

Regulation and investment in network industries: Evidence from European telecoms

ESMT Working Paper No. 09-004
Subject(s)
Economics, politics and business environment
Keyword(s)
Telecommunications, access regulation, unbundling, investment
JEL Code(s)
C51, L59, L96
We provide evidence of an inherent trade-off between access regulation and investment incentives in telecommunications by using a comprehensive data set covering 70+ fixed-line operators in 20 countries over 10 years. Our econometric model accommodates: different investment incentives for incumbents and entrants; a strategic interaction of entrants' and incumbents' investments; and endogenous regulation. We find access regulation to negatively affect both total industry and individual carrier investment. Thus promoting market entry by means of regulated access undermines incentives to invest in facilities-based competition. Moreover, we find evidence of a regulatory commitment problem: higher incumbents' investments encourage provision of regulated access.

 


View all ESMT Working Papers in the ESMT Working Paper Series here. ESMT Working Papers are also available via SSRN, RePEc, EconStor, and the German National Library (DNB).

Pages
29
ISSN (Print)
1866–3494
Book Chapter

Lukoil

In Encyclopedia of business in today's world, edited by Charles Wankel, 1037–1038. London: Sage.
Subject(s)
Strategy and general management
Keyword(s)
oil business, Russia, general management
Secondary Title
Encyclopedia of business in today's world
Pages
1037–1038
ESMT Working Paper

Access regulation and investment in the next generation networks: A ranking of regulatory regimes

Rainer Nitsche, Lars Wiethaus (2009)
Subject(s)
Economics, politics and business environment
Keyword(s)
Regulation, competition, telecommunications, broadband, strategic investment
JEL Code(s)
L51, L96, L10, K23
This paper analyses how different types of access regulation to next generation networks affect investments and consumer welfare. The model consists of an investment stage with uncertain returns and subsequent quantity competition. The access price is a function of investment costs and the regulatory regime. A regime with fully distributed costs or a regulatory holiday induces highest investments, followed by risk-sharing and long-run-incremental cost regulation. Risk-sharing creates most consumer welfare, followed by regimes with fully distributed costs, long-run-incremental costs and regulatory holiday, respectively. Risk-sharing benefits consumers as it combines relatively high ex-ante investment incentives with strong ex-post competitive intensity.

 

View all ESMT Working Papers in the ESMT Working Paper Series here. ESMT Working Papers are also available via SSRN, RePEc, EconStor, and the German National Library (DNB).

Pages
28
ISSN (Print)
1866–3494
ESMT Working Paper

The effect of adversity on process innovations and managerial incentives

ESMT Working Paper No. 09-002
Benoit Dostie, Rajshri Jayaraman (2009)
Subject(s)
Economics, politics and business environment
Keyword(s)
process innovation, managerial incentives, efficiency, natural experiment
JEL Code(s)
L20, O31, M52, J33
This paper asks whether adversity spurs the introduction of process innovations and increases the use of managerial incentives by firms. Using a large panel data set of workplaces in Canada, our identification strategy relies on exogenous variation in adversity arising from increased border security along the 49th parallel following 9/11. Our longitudinal difference-in-differences estimates indicate that firms responded to adversity by introducing new or improved processes, but did not change their use of managerial incentives. These results suggest that the threat of bankruptcy may provide impetus for improving efficiency.

 

View all ESMT Working Papers in the ESMT Working Paper Series here. ESMT Working Papers are also available via SSRN, RePEc, EconStor, and the German National Library (DNB).

Pages
44
ISSN (Print)
1866–3494
Journal Article

Do politically connected boards affect firm value?

The Review of Financial Studies 22 (6): 2331–2360
Eitan Goldman, Jörg Rocholl, Jongil So (2009)
Subject(s)
Finance, accounting and corporate governance
Keyword(s)
Politics, boards, corporate governance
JEL Code(s)
G30, G34, G38
Volume
22
Journal Pages
2331–2360
ISSN (Online)
1465-7368
ISSN (Print)
0893–9454
Conference Proceeding

Investigating the value of privacy in online social networks: Conjoint analysis

International Conference on Information Systems
Hanna Krasnova, Thomas Hildebrand, Oliver Guenther (2009)
Book

Multivariate statistical analysis

Shanghai: Shanghai People's Publishing House
Chinese version of the book "Multivariate Analysemethoden: Eine anwendungsorientierte Einführung".
Klaus Backhaus, Bernd Erichson, Wulff Plinke, Xuyi Wang, Rolf Weiber (2009)
Subject(s)
Marketing
Keyword(s)
multivariate analysis
Pages
395
ISBN
09–2008–006