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Design Thinking: the customer-centric way to innovate

Forbes India
Bianca Schmitz, Aparajith Raman (2021)
Subject(s)
Entrepreneurship
Keyword(s)
Design thinking, digital transformation, innovation, customer centricity
Business owner and managers are facing the challenge of how to best drive digital transformation in their organizations. Design thinking might be one method to address these challenges and, at the same time, support a mindset change within the companies.