ESMT Knowledge Latest articles RSS Feed Consumer goods and retail Dreaming up a world – how luxury brands create desire November 27, 2019 By Hannes Gurzki Consumer goods and retail Want your customer’s attention? Lower its cost. October 1, 2019 By Tamer Boyaci Consumer goods and retail The customer is not always king October 12, 2017 By Johannes Habel Consumer goods and retail The economics of the money-back guarantee August 1, 2017 By Tamer Boyaci and Yalcin Akcay Consumer goods and retail 7 ‘must do’s’ for successful luxury goods marketing February 9, 2015 By Francine Espinoza Petersen Search by topics AI and machine learning Analytics and business intelligence Banking and finance Business ethics Business management Change management Competition Consumer goods and retail Corporate Responsibility and Ethics Corporate responsibility and sustainability Cybersecurity Digital society Diversity and inclusion Economics Education and research Energy industry Entrepreneurship and innovation Error and crisis management Ethics Foreign investment Governance and compliance Hidden champions HR and labor management Investment IT and telecommunications Leadership development Legal Marketing and PR Mergers and acquisitions (M&A) Negotiation and strategy Operations and supply chain management Organizational behavior Pricing Public infrastructure services Research and development (R&D) Students and alumni Technology management
Consumer goods and retail Dreaming up a world – how luxury brands create desire November 27, 2019 By Hannes Gurzki
Consumer goods and retail Want your customer’s attention? Lower its cost. October 1, 2019 By Tamer Boyaci
Consumer goods and retail The economics of the money-back guarantee August 1, 2017 By Tamer Boyaci and Yalcin Akcay
Consumer goods and retail 7 ‘must do’s’ for successful luxury goods marketing February 9, 2015 By Francine Espinoza Petersen
